Groupe La Poste // CSR REPORT 2022
Supporting local economic players in their development 2 CONTRIBUTING TO REGIONAL DEVELOPMENT AND COHESION ■
La Poste is committed to the “ Action Cœur de Ville ” programme initiated in December 2017. La Poste proposes to the 222 cities concerned to support their strategy by mobilising physical and digital services, in line with the new urban dynamics. It focuses on four of the major issues observed in the regions of the cities concerned: ■ real estate and the hybridisation of services, La Poste proposing to contribute to the development of places with new services, such as serviced senior residences; ■ the revitalisation of local shops through the appropriation of digital tools by retailers in city centres, through the “Ma Ville Mon Shopping” (My City My Shopping) service; ■ the association of residents and all stakeholders in the life of the city, by thinking upstream of projects up to the financing stage and by mobilising participatory tools, such as the Cap Collectif participative platform used for the Great Debate; La Poste develops local offers for local economic players (retailers, craftspeople, local businesses) , such as “Ma Ville Mon Shopping” . This online sales platform allows 20,000 merchants, craftspeople, local producers and restaurant owners to offer their products very easily. The platform offers many features including: web referencing and communication; creation of an online store in less than five minutes; online posting of products and inventory management; 100% secure payment system; order pick-up in front of the store (click & collect) or local home delivery by postmen; customer service and support for professionals. In addition, in 2022 La Poste launched its new range of business services, Log’issimo . This logistics system is structured around five families of solutions: ■ Log’issimo Facilities : outsourcing of the logistics of general services of companies and public sector players; ■ Log’issimo Fresh : delivery of fresh produce, to businesses and homes; ■ Log’issimo Retail : optimisation of retailers’ logistics operations; ■ Log’issimo Sur Mesure : carrying out major customer logistics operations, one-off or recurring (for example, equipping middle schools with mobile classrooms); ■ Log’issimo Santé : delivery of sensitive health products (including drug delivery).
■ supporting transitions towards the sustainable city, through new forms of mobility and access to digital services, and the control and reduction of energy consumption, notably with the Sobre tool (see Chapter 5). La Banque Postale supports local authorities and public hospitals (1) : ■ No. 1 bank lender for local authorities and public hospitals with a 25% market share (2) ; ■ Eight out of ten social housing operators are supported by La Banque Postale, thus supporting the development of social housing and the renovation and rehabilitation of buildings; ■ First inaugural bond issue in social cover bond format in the amount of €1.25 billion, completed in January 2023.
2.3 SUPPORTING LOCAL ECONOMIC PLAYERS IN THEIR DEVELOPMENT
La Banque Postale supports the economic development of companies and associations: ■ it currently has more than 11,900 SME and ISE customers and 53% of the CAC 40 and 45% of the SBF 120 companies; ■ it also works with local authorities in terms of employee welfare services, via its subsidiary Domiserve (financing, management of assistance plans and organisation of services to individuals). Domiserve manages the APA (personalised autonomy allowance) and the PCH (disability compensation benefit) systems. The acquisition in 2021 of Hippocad, which offers remote management solutions for home care assistance, strengthens Domiserve’s positioning; ■ it maintains close relationships with major charities (Secours Populaire, Emmaüs, Restos du Cœur, etc.) and supports 4,000 of the main charities. One in ten associations is a customer of La Banque Postale (foundations, education, charitable or social associations). La Banque Postale supports the collaborative economy and, more specifically, crowdfunding. KissKissBankBank & Co, a wholly-owned subsidiary of La Banque Postale, is one of the leaders in crowdfunding in Europe (it includes four platforms: KissKissBankBank, Goodeed, Lendopolis (3) and microDon). KissKissBankBank & Co supports creators, entrepreneurs and associations in the success of their campaigns and projects, while remaining true to its values of citizenship, optimism and independence. Since their creation, the group’s various solutions have mobilised more than €370 million.
(1) For more information, see La Banque Postale’s Universal Registration Document, Chapter 2. (2) Market share, source: Finance Active at 31 December 2021. (3) The activities of the Lendopolis crowdfunding platform (in the renewable energy sector and real estate).
CSR Report 2022/ LA POSTE GROUPE 43
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