BIC - 2019 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Business presentation

Coloring and drawing (felt pens, coloring pencils, crayons, arts, and crafts kits)

Added Value Coloring (felt pens, coloring pencils)

Correction products (correction fluid, correction pens, correction tapes, and erasers) sold under the BIC ® Wite-Out ® and Tipp-Ex ® trademarks

Adhesive labels in Latin America

Writing instruments in India

Temporary Tattoo Markers

BIC ® STATIONERY GLOBAL MARKET POSITIONS ANDMARKET SHARES IN VALUE (Euromonitor Writing Instrument 2018 in value excluding pen & pencil refills)

BIC has global leadership positions in Ball Pens, Correction products and Mechanical Pencils. BIC stationery products are sold through different channels, including Office Product stationers (contract stationers or office superstores) and retail mass-market distributors in developed countries, as well as through traditional stores in Developing Markets. We aim at generating profitable growth and improve consumers’ experience by: delivering iconic products that consumers have grown to love ● and trust; continually improving our existing product portfolio; ● offering high-quality products at fair prices; ● leveraging simplicity and BIC’s strong brand; ● innovating by driving improved product performance and new ● usage opportunities; providing the right products and promoting education for ● future generations.

18.5%

11.7%

8.6%

Correction Ball Pen Mechanical Pencils

35

• BIC GROUP - 2019 UNIVERSAL REGISTRATION DOCUMENT •