BIC - 2019 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Business presentation

Lighters The worldwide pocket lighter market is estimated at 13.4 billion units (4.8 billion euros in value terms  (1) ) and can be broken down as follows:

BREAKDOWNOF GLOBAL LIGHTERMARKET IN 2018 (BIC Estimates) Volume in Units

Value in euros

World Excluding Asia 57%

Asia 43%

World Excluding Asia 32%

Asia 68%

21% Flint

47% Electronic

32% Electronic

46% Flint

11% Electronic

10% Flint

20% Flint

12% Electronic

BIC is No. 1 worldwide in branded Lighters in value. In 2018, BIC’s global market share (excluding Asia) was approximately 55% in value terms and about 35% in volume. BIC is No. 1 in North America and Latin America.

BIC ® LIGHTERMARKET SHARE IN VOLUME IN 2018 (EXCLUDING ASIA). (Estimates/In volume) (*) (**)

BIC ® LIGHTERMARKET SHARE IN VALUE IN 2018 (EXCLUDING ASIA). (Estimates/In value)

90%

81%

> 70%

> 65%

~ 55%

~ 50%

~ 35%

~ 35%

~ 20%

World

Europe

NorthAmerica**

LatinAmerica

World

Europe

North America*

North America**

LatinAmerica

BIC Estimates for 2018. (1) BIC Estimates 2018 for total market (measured and unmeasured). (*) IRI data period ending 29 December 2019. (**)

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• BIC GROUP - 2019 UNIVERSAL REGISTRATION DOCUMENT •