BIC - 2019 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Business presentation

BUSINESS PRESENTATION 1.5.

1.5.1

BUSINESS PRESENTATION BY CATEGORY

Stationery The worldwide stationery market is estimated at 17.0 billion euros  (1) in 2018. The market is fragmented, with a large number of local players. Only three players (BIC, Newell Rubbermaid and Pilot) achieve more than 5% of the global stationery market.

BREAKDOWNOF GLOBAL STATIONERYMARKET By geographical area

By product segment

Other 10%

Correction & Accessories 9%

19% Europe

3%

India

45% Pens

Coloring 14%

16% China

Of which: 24% Ball Pens

19%

18% Marking & Felt Pens

North America

20% Asia*

13%

14% Pencils and mechanical pencils

Latin America

*Asia without China & India

BIC ® STATIONERYMARKET SHARES IN VALUE

Since launching the BIC ® Cristal ® pen in 1950, BIC has continuously diversified its product range. Our global stationery portfolio, which includes writing, marking, correction, coloring, and drawing instruments, is divided into more than 15 product sub-segments (ball pens, rollers, fountain pens, mechanical pencils, markers, correction products, etc.). BodyMark by BIC ® , a temporary tattoo marker, launched earlier this year, is our most recent response to new product demand. This product responds to the growing enthusiasm of young consumers for the art of tattooing.

BIC is No. 2 worldwide, with 8.5%  (2) of global market share.

No. 1 with 18.4%  (a)

Western Europe

No. 1 with 61.7%  (b)

Brazil

No. 2 with 14.2%  (c)

U.S.

No. 1 with 25.2% (d)

India

No. 1 with 42.6% (e)

South Africa

Source: GFK Europe 7 countries – December 2019. (a) Source: Nielsen December 2019. (b) Source: NPD December 2019. (c) Source: Market Pulse Dec. 2019 in Total Stationery (Pens/Pencils/Marking). (d) Source: IRI December 2019. (e)

Source: Euromonitor Writing Instrument 2018 in retail value excl. pen & pencil refills. (1) Source: Euromonitor Writing Instrument - 2019 edition - for Writing instruments (2)

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• BIC GROUP - 2019 UNIVERSAL REGISTRATION DOCUMENT •