BIC - 2018 Registration document

GROUP PRESENTATION

Business presentation

Coloring and drawing (felt pens, coloring pencils, crayons, arts and crafts kits)

Added Value Coloring (felt pens, coloring pencils)

Correction products (correction fluid, correction pens, correction tapes, and erasers) sold under the BIC ® Wite-Out ® and Tipp-Ex ® trademarks

Adhesive labels in Latin America

Writing instruments in India

BIC enjoys strong positions in major product segments:

BIC has global leader positions in Ball Pens, Correction products and Mechanical Pencils. BIC stationery products are sold through different channels including Office Product stationers (contract stationers or office superstores) and retail mass market distributors in developed countries, as well as through traditional stores in developing markets. We aim at generating profitable growth and improve consumers’ experience by: delivering iconic products that consumers have grown to love ● and trust; constantly improving our existing product portfolio; ● offering high quality products at fair prices; ● leveraging simplicity and BIC’s strong brand; ● innovating by driving improved product performance and new ● usage opportunities; offering the right products and promoting education for future ● generations.

BIC ® STATIONERY GLOBAL MARKET POSITIONS AND MARKET SHARES IN VALUE (Euromonitor Writing Instrument 2017 in retail value excluding pen & pencil refills)

18 . 5%

11 . 6%

8 . 4%

Mechanical Pencils

Ball Pen

Correction

30

• BIC GROUP - 2018 REGISTRATION DOCUMENT •