BIC - 2018 Registration document

GROUP PRESENTATION

Business presentation

BUSINESS PRESENTATION 1.3.

Stationery The worldwide stationery market is estimated at 16.2 billion euros  (1) in 2017. The market is fragmented with a large number of frequently local players. Only three players (BIC, Newell Rubbermaid and Pilot) have managed to win more than 5% of the global stationery market.

BREAKDOWN OF GLOBAL STATIONERY MARKET By geographical area

By product segment

Others 9%

Correction & Accessories 9%

20% Europe

3%

India

45% Pens

Coloring 14%

15% China

Of which : 24% Ball pens

19%

18% Marking & Felt Pens

North America

20% Asia*

14% Pencils and mechanical pencils

14%

Latin America

*Asia without China & India

BIC ® STATIONERY MARKET SHARES IN VALUE BIC is No. 2 worldwide with 8.9%  (1) of global market share.

Since the launch of the BIC® Cristal® pen in 1950, BIC has continuously diversified its product range. Our global stationery portfolio, which includes writing, marking, correction, coloring and drawing instruments, is divided into more than 15 product sub-segments (ball pens, rollers, fountain pens, mechanical pencils, markers, correction products, etc.).

No. 1 with 18.2%  (a)

Western Europe

No. 1 with 54.0%  (b)

Brazil

No. 2 with 14.4%  (c)

U.S.

No. 1 with 23.3% (d)

India

No. 1 with 41.5% (e)

South Africa

Source: GFK Europe 7 countries - MAT December 2018. (a) Source: Nielsen December 2018. (b) Source: NPD December 2018. (c) Source: Market Pulse Dec. 2018 in value in Total Stationery (Pens/Pencils/Marking). (d) Source: IRI December 2018. (e)

Source: Euromonitor Writing Instrument 2017 in retail value excl. pen & pencil refills. (1)

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• BIC GROUP - 2018 REGISTRATION DOCUMENT •