BIC - 2018 Registration document
GROUP PRESENTATION
Business presentation
Lighters The worldwide lighter market is estimated at 13.2 billion units (4.7 billion euros in value terms (1) and can be broken down as follows:
BREAKDOWN OF GLOBAL LIGHTER MARKET IN 2017 (BIC Estimates) Units
Value in euros
World excluding Asia 32%
Asia 68%
World excluding Asia 57%
Asia 43%
21% Flint
33 % Electronic
48 % Electronic
46 % Flint
11 % Electronic
10 % Flint
20% Flint
11 % Electronic
BIC ® LIGHTER MARKET SHARE IN VALUE IN 2017 (EXCLUDING ASIA). (Estimates/In value)
BIC is No. 1 worldwide in branded lighters. In 2017, BIC’s global market share (excluding Asia) was approximately 50% in value terms. BIC is No. 1 in North America and in Latin America.
> 70%
~ 65%
~ 50%
~ 35%
World
Europe
North America
Latin America
BIC estimates in 2017. (1)
31
• BIC GROUP - 2018 REGISTRATION DOCUMENT •
Made with FlippingBook - professional solution for displaying marketing and sales documents online