BIC - 2018 Registration document

GROUP PRESENTATION

Business presentation

Lighters The worldwide lighter market is estimated at 13.2 billion units (4.7 billion euros in value terms  (1) and can be broken down as follows:

BREAKDOWN OF GLOBAL LIGHTER MARKET IN 2017 (BIC Estimates) Units

Value in euros

World excluding Asia 32%

Asia 68%

World excluding Asia 57%

Asia 43%

21% Flint

33 % Electronic

48 % Electronic

46 % Flint

11 % Electronic

10 % Flint

20% Flint

11 % Electronic

BIC ® LIGHTER MARKET SHARE IN VALUE IN 2017 (EXCLUDING ASIA). (Estimates/In value)

BIC is No. 1 worldwide in branded lighters. In 2017, BIC’s global market share (excluding Asia) was approximately 50% in value terms. BIC is No. 1 in North America and in Latin America.

> 70%

~ 65%

~ 50%

~ 35%

World

Europe

North America

Latin America

BIC estimates in 2017. (1)

31

• BIC GROUP - 2018 REGISTRATION DOCUMENT •

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