PERNOD-RICARD - URD 2021-22 EN

Sustainability & Responsibility Ethics & compliance

Mitigation actions and evaluation procedures

Theme

Risk family

Key performance indicators Subsections of Chapter 3

Health and safety

Alcohol in society for consumers

3.3.4 Responsible Hosting 3.3.4.1 Responsible drinking initiatives 3.3.4.2 Brand campaigns 3.3.4.3 Responsible marketing 3.3.4.4 Responsible sales 3.3.4.6 Consumer information 3.4 Ethics & Compliance 3.4.1.4 Transparency and integrity of strategies and influencing practices

Evidence-based prevention programmes in partnership with industry peers, civil society, international bodies and local authorities. Brand campaigns. Pernod Ricard Code on Commercial Communications. IARD Digital Guiding Principles and audit. Responsible Marketing Panel (RMP). Energy information, age restriction logo and warning against driving while intoxicated logo will be included on product labels. In FY22, responsible-drinking campaigns related criteria included in long-term incentives plan. Next steps: Digital label to inform consumers about product content, the potential health risks and how to enjoy them responsibly. 3 responsible drinking logos on products.

500,000 young adults reached on the field through Responsible Party. 134 million young adults reached digitally in 34 markets through the Drink More Water campaign. 95% compliance with IARD Digital Guiding Principles. 82% completion rate for the Code for Commercial Communications e-learning content. 836 campaigns reviewed by RMP. 100% D2C sites age-gated. 96% of volumes of products marketed in the EU carry the energy information on the label. Ingredients and other nutritional information provided online.

3.

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Pernod Ricard Universal Registration Document 2021-2022