PERNOD-RICARD - URD 2020-21

____ 3. SUSTAINABILITY & RESPONSIBILITY THE FOUR PILLARS OF THE GOOD TIMES FROM A GOOD PLACE ROADMAP

In May 2020, the Alcohol in Society Department developed a toolkit on how to evaluate the impact of its responsible drinking initiatives in order to have more evidenced based programmes and campaigns. This toolkit aims at helping affiliates evaluate the responsible drinking initiatives, from choosing the right evaluation partner to measuring the reach and impact. Unfortunately, the Covid-19 pandemic has had a dramatic impact on the performance of this KPI. Many responsible drinking initiatives have been put on hold, postponed or stopped

altogether. All initiatives that required on-site presence – such as educational programmes, on-trade awareness campaigns, or student responsible parties’ activations – could not be repeated. In some instances, resources dedicated to responsible drinking have been channelled to Covid-19 support initiatives. This crisis has also impacted the way prevention is being made, with a clear focus on digital tools and the need to mutualise resources across

countries.

Global initiatives Responsible Party Policies

Targets

Progress in FY20

Progress in FY21

2030 S&R Roadmap

By 2030, Pernod Ricard will expand the concept of

470,000 (1) young adults reached on the field and 2.7 million young adults digitally at 30 June.

470,100 young adults reached on the field and 6 million young adults digitally at 30 June.

Responsible Party worldwide, reaching 3 million young adults on the field, and 30 million online by 2025.

Although due to the current pandemic, the Responsible Party programme has not been able to operate at on the field events throughout 2021, Responsible Party has remained present on digital through the Sharing Good Vibes campaign until December 2020, which cumulated 6 million visitors since its launch in April 2020. In July 2021, a new campaign currently under development will be launched. Other digital tools have also been developed such as the Responsible Party website (2) and the “Responsible Party, Make Good Times Unforgettable” e-learning platform created with EdApp. The platform currently counts 672 users and this is growing. The Responsible Party programme has continued its efforts with the Erasmus Students Network (ESN) through social media to encourage participation in this e-learning (through targeted quizzes and competitions). Towards the end of the year, with improvement in the sanitary situation, Responsible Party was able to host the partnership renewal event in Brussels on 24 June. This was the first physical event in 18 months that brought together 100 young adults from Europe for a conference and responsible celebration. The event was in partnership with ESN and HOTREC (European association of Hotel, Restaurants, Bars and Cafés) and promoted safe togetherness through a signed declaration. The declaration was launched during the event and was a demonstration of solidarity between the three signing partners, expressing their willingness to move forward together in a safe and responsible way. It has also been signed 32 times since the event by both organizations and individuals and continues to be available online and to amass support. Autosobriety This year, Pernod Ricard has partnered with the United Nations Institute for Training and Research (UNITAR) for the implementation of the Autosobriety training programme. Autosobriety aims at equipping road safety stakeholders with educational tools in order raise awareness on the risks of drinking and driving and contributes to the prevention and reduction of alcohol-related road crashes. The overall objective of Autosobriety is to contribute to the UN Global Road Safety Performance Target #9 to halve the number of alcohol-related road traffic injuries and fatalities by 2030.

Autosobriety’s main asset is a digital educational module covering four topics: road crash statistics, the impact of alcohol on the ability to drive and relevant risks, the legal ramifications of drinking and driving and the personal responsibility to avoid drink-driving. In addition, an augmented reality video was developed to simulate the effects of alcohol on driving and the increasing risks of road accident. The project was tested as a pilot project this year in the Durban province of South Africa, coordinated by the International Training Centre for Authorities and Leaders (CIFAL Durban), and in the Dominican Republic, coordinated by the National Institute of Ground Transit and Transportation (INTRANT). In both countries, the first phase of the programme was implemented, targeting primarily at government officials and municipality workers. At a next stage, the programme is planned to reach final road users with a target of 5,000 beneficiaries in each market. Brand campaigns Pernod Ricard believes that marketing can be a force for good, bringing social value and helping consumers to adopt a responsible behaviour regarding alcohol. Brands know how to talk to consumers and their campaigns can be an effective way to change their attitudes and make alcohol abuse socially unacceptable. Over the past 18 months, we have seen Absolut Vodka engaging in responsibility campaigns. The campaigns “Drink Responsibly. Sex responsibly” (February 2020) and its sequel “Drink Responsibly. Love Responsibly” (February 2021) addressed the topics of responsible drinking and safe consensual sex, as well as love in times of lockdown. Together with the campaign “Drink Responsibly. Vote Responsibly” (November 2020), which encouraged US citizens to prioritise voting in the US elections and to save their drinking until after their voting, these three campaigns reached more than 80 million consumers in the US. Absolut Vodka has also taken a stance against drinking and driving in Argentina through its campaign “Absolut Nothing”.

Cumulative figure since the launch of the programme in 2009. (1) https://www.responsible-party.com/ (2)

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PERNOD RICARD UNIVERSAL REGISTRATION DOCUMENT 2020-2021