IPSOS_HIGHLIGHTS_2017

programme

New Services, a growth driver Ipsos has developed 17 NewServices tomeet its clients’ needs and to give themaccess to the latest innovations. These New Services are grouped into four categories representing the great challenges of the research industry:

Measure differently • Web listening • Communities • Behavioural economics • Ethnography • Neurosciences • Consumer and Retail Audit • Mediacell Have the data in real time • Mobile • Overnight Services • Enterprise Feedback Management (EFM) Integrate big data • Data analytics/Data Science • Ipsos Science Centre • Path to Purchase Offer expert advisory services • Market Entry Research • Workshops • Advisory Services • Insight Cloud

Near-doubling of the contribution of New Services

New Services as a share of revenue

13%

11%

9%

7%

2014

2015

2016

2017

Revenue of New Services in millions of euros Organic growth Increasing penetration of New Services

225

21.3% (CAGR)*

123

2014

2017

Relevance of the 4S’s The 4S’s encapsulate Ipsos’ commitment in four keywords: “Security” : data security is a major challenge today. With this commitment, Ipsos uses its expertise not only to protect data but also ensure the quality and the reliability of that data. “Simplicity” : in the face of accelerating global trends, our clients need simple and accessible information. With this commitment, Ipsos encourages its clients to use this information to take action.

“Speed” : our clients need information quickly so that they can keep pace with constantly changing markets. Ipsos leverages its global network and technology for faster execution. “Substance” : Ipsos uses all of its resources to deliver accurate, detailed and relevant information that empowers its clients to act.

These four fundamental principles guide our actions and were key to the success of the New Way programme. They are now more relevant than ever, at a time when Ipsos is transitioning into the next step, the Total Understanding project.

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Ipsos - Highlights 2017