IPSOS_HIGHLIGHTS_2017
The success of the New Way
A three-year programme: From 2015 to 2017
Its ambition: To make Ipsos the preferred partner of its clients’ transformation. Its objective: To rethink Ipsos’ market approach, organisation, tools and client solutions with New Services that support the 4S’s (Security, Simplicity, Speed and Substance). Its tagline: Game Changers
The results of the New Way
The New Way has been a resounding success, allowing Ipsos to adapt its organisation and services to meet shifting market demand.
Organic growth 2015-2017 CAGR*: 1.5 % Return to organic growth
+3.0%
+2.4%
-1%
2015
2016
2017
Client satisfaction Offer meeting market expectations 87% ** 79% **
Digital progression in data collection
Online/mobile surveys as a share of revenue
52%
47%
2014
2017
2014
2017
(Sources: Ipsos, *Compound Annual Growth Rate (CAGR) over 2015-2016-2017, **GCS surveys 2014 and 2017)
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Ipsos - Highlights 2017
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