Hermès // 2021 Universal Registration Document

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PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA

In Turkey, in October, the store in Istinye Park, a shopping centre located in the Sariyer district of Istanbul, unveiled its renovated and expanded space. Echoing the Marmara Sea that borders the city, the façade made up of enamelled terracotta prisms evokes the sun shimmering on the water. Inside, where the surface area has almost doubled, visitors can discover all Hermès’ universes in a bright and natural atmosphere, warmed by the colours of the Mediterranean. Lastly, in Luxembourg, the store, established in 2005 in the heart of the capital, Rue Philippe II, reopened in November after a major transformation. The new architecture, bright and contemporary, permeates the Luxembourg identity with its limestone façade reminiscent of the city’s fortifications, and its exclusive mosaic floor evoking the art of tapestry. This welcoming and intimate atmosphere, like a private house, offers a unique setting for all the House’s collections. Among the highlights of the year, Hermès participated in the digital edition of the Copenhagen Fashion Summit 2021 in October. Immediately after, the travelling Hermès in the Making event visited the Danish Architecture Centre in Copenhagen. Through a guided tour and numerous fun activities, the Danish public was able to discover the House’s various métiers , meet the craftspeople, familiarise themselves with their actions and savoir-faire , but also understand Hermès’ sustainable and responsible commitment. In December. the Teatro Franco Parenti in Milan was transformed for one night to become the Hotel il Faubourg , an imaginary hotel that offered guests a surreal interactive stroll, followed by a gastronomic dinner. 1.7.2 In China, 2021 was a busy year with no less than five inaugurations. In April, the store in the Beijing China World mall revealed its new face. Entirely transformed, it now extends over two levels and over 900 m 2 , behind a spectacular 11 meter high etched glass façade. The interior space, vast and airy, presents the 16 métiers of the House in a setting marked by calm and lightness, where the local artistic heritage blends with the architectural codes of Faubourg Saint-Honoré. In September, Hermès opened its 25 th address in mainland China by creating a second store in Shenzhen, in the Shenzhen Bay MixC shopping centre. Located in the lively district of Nanshan, it reflects the dynamism and modernity of this city through a facade made of wavy metal strips and an interior that daringly combines traditional local craftsmanship, natural materials and contemporary minimalism. In October, the store located in the prestigious Plaza 66 shopping centre in Shanghai was given a makeover. Its imposing stone façade has been pierced by a large bay window that bathes the first floor in natural light. With more than 650 m 2 spread over two levels, it welcomes visitors through two entrances, in a spacious interior whose fluid curves, colour palette and interplay of materials illustrate its strong architectural character. ASIA-PACIFIC

In March, it was the turn of the store on Rue de Sèvres in Paris to unveil its new interior space to the public. This listed building, opened in 2010 on the site of the old swimming pool of the Hôtel Lutetia, has been transformed. While certain identity elements such as the three ash huts and the monumental staircase have been preserved, the interior space revisits the codes of Art Deco architecture over more than 1,300 m 2 bathed in light, in a fresh and luminous colour palette that celebrates the memory of water. The Chaîne d'encre bookstore and the tea room have been combined on the mezzanine. Since September, a special space has been dedicated to the collections of the petit h métier , which has taken this over with joy. With a specific entrance and its own shop window, this modular setting, like a theatre stage, produces new, original stories four times a year invented by the creators of petit h. Several significant events marked the year in mainland France. In January and February, the haute joaillerie Lignes Sensibles collection, unveiled to the press in September 2020, was exhibited at the Faubourg Saint-Honoré store. A film made by the artist Ange Leccia accompanied the exhibition, transposing into images the intimate and sensual universe of this collection designed by Pierre Hardy, like a caress on the skin. The ready-to-wear collections were once again able to enjoy prestigious Parisian monuments, such as the Mobilier National, in a setting designed by Cyril Teste for the Fall-Winter 2021 and Spring-Summer 2022 men’s collections, or Le Bourget airport for women’s fashion for Spring-Summer 2022. The women’s Fall-Winter 2021 collection was distinguished in March by a presentation in three filmed acts, conceived as a live show: as prologue, a performance imagined by the American choreographer Madeline Hollander at the Armory Show in New York, followed by the catwalk shot without an audience at the Republican Guard in Paris, then ending with a stage production by Chinese choreographer Gu Jiani, filmed in Shanghai. Broadcast on the networks, this innovative presentation really made the event stand out. In early December, the École des beaux-arts de Paris hosted a week-long Hermès Fit initiative, an unusual and fun gym where visitors were invited to discover the collections of Hermès accessories by practicing various interactive and sporting activities added with a humorous note: yoga, weights and dumbbells, stretching, balancing acts, etc. In Switzerland, the store on Paradeplatz in Zurich, in the cultural and financial heart of the city, reopened in early May. Behind the carefully restored historic façade, the interior space has been renovated and extended to cover an area of 500 m 2 spread over two floors. This bright and welcoming store is distinguished by its vast volumes, its monumental terrazzo staircase designed to measure and its tinted glass panels reminiscent of the stained glass windows designed by Marc Chagall for the Fraumünster church in Zurich. In Italy, in Milan, the store in via Montenapoleone reopened in July after its transformation. With two additional floors, it has increased its surface area to 950 m 2 , incorporating an interior courtyard covered by a glass roof. All of the House’s métiers are presented, in a setting that creates a harmonious dialogue between Hermès’ savoir-faire and the typical architecture of Milan, design capital.

36 2021 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL