Hermès // 2021 Universal Registration Document

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA

effervescence of the Seongsu-dong district, the event presents the most emblematic Hermès bags, tells the story of the House and highlights the authenticity and excellence of its leather goods savoir-faire . In November, petit h flew to Australia. Landing at the Trust Building store in Sydney, it transformed it into a pop-up workshop made entirely from recycled cardboard to display its creations for three weeks. Five films shown as part of this production illustrated the approach and playful spirit of this unique métier . 1.7.3 In the United States, Hermès opened its first store in Michigan in June, on the ground floor of the Sommerset Collection mall in Troy, on the edge of the city of Detroit. To celebrate this new location, the store pays homage to the sumptuous landscapes of the Great Lakes region by adopting a mineral and plant-themed architecture, designed mainly using local materials. In September, the store established since 2007 in the Riverside mall in Bergen, New Jersey, moved to the brand new American Dream mall, next to the MetLife Stadium, near New York. On the way, the store that had until then been the smallest Hermès store in the United States saw its surface area triple to exceed 700 m 2 , over two levels. In early October, a fourth store was opened in Florida, confirming Hermès’ attachment to this peninsula known as the Sunshine State. Located in the state’s largest shopping mall, the Aventura Mall, between Miami and Fort Lauderdale, this new store is characterised by an undulating glass façade and soft colours that evoke the coastal atmosphere of Miami Beach. Various events marked the year. In particular, the fun gym, Hermès Fit , made a stopover in New York in November. Also at the end of the year, women’s ready-to-wear organised an evening in Los Angeles, California, dedicated to the presentation of its Spring-Summer 2022 collection. Baptised Grand Soir , the event was held in the former home of Frank Sinatra. Around the swimming pool, in the form of a dream-like tale, around 250 guests were able to discover the different creations of the collection during the fashion show staged by the artist Miranda July. In addition, the Group is continuing work on the new Maison Hermès in New York, which will be located at 706 Madison Avenue. The current store will remain open until its inauguration, scheduled for September 2022. 1.7.4 The e-commerce hermes.com platform is now available in 29 countries, following the opening of Thailand in June 2021. In 2022, it will also be rolled out in Brazil. E-commerce once again grew in all regions of the world this year with very strong growth in traffic (+64%) and in sales compared to 2020. hermes.com has become the group’s leading store in terms of both volume of products sold and revenue. AMERICAS DIGITAL STRATEGY

In November, the store located in the Suzhou Matro shopping centre since 2010, reopened its doors after renovation. Considerably enlarged, with an additional floor, it unveils all the collections in an intimate and poetic atmosphere, inspired by the unique architecture of the historic old town of Suzhou. In December, the store established in Ningbo since 2013 was moved and now offers an area designed with a pronounced geometry and shimmering pearly hues, inspired by the geographical location and verticality characteristic of this coastal city. In Macau, a fourth store opened in the spring to deepen the ties between Hermès and this dynamic city that has a unique face, between tradition and modernity. Located in the prestigious Macau Galaxy, this new space with a strong identity reflects the cultural heritage of the city and its Portuguese influences, through its facade clad in hand-crafted glazed ceramic tiles and its atmospheric interior space in soft, warm tones. At the beginning of the year, Japan saw a major event with the opening, in February, of a new store in Tokyo, the first Hermès store outside a shopping mall since the opening of Maison Hermès Ginza in 2001. Located on Omotesando Avenue, in a remarkable historic building whose façade has been preserved, this new store presents all the collections over nearly 500 m 2 , in a refined atmosphere with typically Japanese colours and materials. Also in Tokyo, the Isetan shopping centre store in the vibrant Shinjuku district reopened in November. The interior atmosphere, full of contrasts, reflects the balance of Japanese culture, between urban effervescence and the serenity of nature. In Australia, the store which has been in the centre of Brisbane since 2010, reopened in May, renovated and expanded. Its elegant ecru façade, located at the corner of Edward Street and Elisabeth Street, has been pierced with two new windows. Its generously sized interior is decorated in cool tones reminiscent of the immense beaches and lush forests of Queensland. This year also allowed many events and activities to travel from one country to another. Thus the haute joaillerie Lignes Sensibles collection continued its journey, which began at the end of 2020, stopping off in Hong Kong in March, Singapore in July and Tokyo in October. Hermès Fit , the unusual and interactive gym that showcases the collections of accessories through playful exercises, successfully offered its happy events to customers of the Chengdu stores in China in May, then to those of Tokyo in October, and finally Taiwan and Shanghai in December. The men’s universe stood out in Shanghai in March with the exhibition Hors-Champ , which unveiled its Fall-Winter 2021 collection. A scenography composed of five successive rooms offered a spectacular plunge into the heart of the ready-to-wear and fashion accessories collections. The Hermès Heritage exhibition cycle also continued its rollout with the presentation in Seoul, Korea, of its fourth instalment Once upon a bag in May. Hosted for two weeks by the D Museum, in the heart of the artistic

1

2021 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

37