HERMÈS - 2020 Universal registration document

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA

In Canada, the Montreal store moved and reopened in June after doubling its size. Located in the Holt Renfrew Ogilvy department store, on the very busy rue Sainte-Catherine, close to its former address, it offers a soft and warm atmosphere, bathed in natural light. One of the highlights of the year was the celebration of the annual theme “Innovation in the Making” in New York in February. Invited to return to school for a day, 180 journalists from the international press were transported by school bus to the arts centre of the LMCC (Low Manhattan Culture Council) on Governors Island. In a classroom setting, they attended several talks on innovation and the creative process, before a convivial lunch and then a lively visit to the very secret Heurêka! , an imaginary and fun research laboratory dedicated to the world of Hermès objects. 1.7.4 In Kuwait, Hermès reached an important milestone with the opening in February of a new store in The Avenue complex, the second largest shopping centre in the Middle East. This new address, which replaces the first store opened in 2011 and has doubled its surface area, confirms Hermès’ commitment to this dynamic capital. With a majestic façade, this 520 m 2 store on two levels reveals all 16 Hermès métiers and includes, for the first time in Kuwait, the furniture collections. Hermès’ development in the Middle East is also reflected in the October launch of its first e-commerce site in Saudi Arabia and the United Arab Emirates. In addition to its e-commerce space, it offers a multitude of content, videos, photos and articles: so many stories that tell visitors, as they navigate, about many aspects of the life of Hermès, its craftpeople, its workshops, its materials and savoir-faire , but also its events and commitments in terms of sustainable development. The Enchaînements libres Haute Joaillerie collection continued its travels, calling in Dubai at the end of October and then in Qatar in December. 1.7.5 The hermes.com e-commerce platform continues its rollout. It is now accessible to customers in 28 countries, opening in Korea in June and the United Arab Emirates and Saudi Arabia in October. Thailand will follow in 2021. This channel saw very strong growth in 2020. Very dynamic from the start of the year, online sales accelerated further during the first lockdown period and continued to grow throughout the rest of the year, even after the reopening of stores. In total, hermes.com website traffic doubled compared to 2019. hermes.com has established itself as an excellent vehicle for recruiting new customers and the number of online shoppers doubled in 2020. OTHER AREAS DIGITAL STRATEGY

Several events punctuated this atypical year. Among them, the Bagstage event made a stopover in Japan in October, visiting stores in Tokyo, Osaka and Kobe in turn, before moving to the Landmark Prince’s store in Hong Kong in November. An invitation to discover Hermès leather savoir-faire , Bagstage is an immersive and intimate workshop where participants around a table watch a craftsman in his work. The 12 main stages of bag-making are demonstrated, from leather selection to finishing, including cutting and saddle stitching. A trainer explains the craftsman’s actions and leads this unique moment of dialogue and transmission. In October, petit h took centre stage at the Bellavita store in Taipei to unveil its creations against a playful and colourful background. The common thread of this installation, a system of suspended tracks, covered with glass balls made from objects brought by customers and transformed by designers, wound between the objects. For its part, the Jewellery métier went out to meet its customers by presenting the new Haute Joaillerie Lignes sensibles collection in Shanghai in December. 1.7.3 In the United States, Hermès strengthened its presence by carrying out several store expansions. The Denver, Colorado, store reopened in August after having moved and expanded its sales area. Now located on the top floor of the Cherry Creek Mall, it has a vast rectangular space of 320 m 2 on a single level, where all the House’s collections are displayed. Its contemporary and refined architecture, evocative of a mountain cabin and echoing the landscapes of Colorado, gives pride of place to natural materials such as sandstone, wool felt and light oak. In October, it was in Las Vegas, where Hermès has been present for 25 years, that the Wynn Plaza Shops store unveiled its newly renovated space, which has almost doubled in size to cover nearly 450 m 2 . Nestled in the upper floors of the shopping complex integrated into the Wynn Las Vegas hotel, this store on two levels is bathed in natural light diffused by a glass dome, and fitted out in warm materials and vibrant colours inspired by the landscapes of the nearby Valley of Fire. A true oasis of calm, sheltered from the hustle and bustle of the city, it invites customers to discover the House’s 16 métiers . Lastly, in November, the Mall of Short Hills store in New Jersey reopened after moving to a new location within this high-end shopping centre. Covering nearly 420 m 2 , double the size of the former store, it has a lounge dedicated to the Equestrian and Leather Goods & Saddlery métiers to meet the specific needs of local customers. Its layout evokes the forests and gardens of New Jersey with warm tones and shades of green, particularly on its mosaic floor which, exceptionally, extends beyond the entrance to the store into the aisle of the shopping centre. AMERICAS

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2020 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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