HERMÈS - 2020 Universal registration document

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PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY GEOGRAPHICAL AREA

Present in Hong Kong since 1975, Hermès confirmed the dynamism of this metropolis with the opening of a new store in the Harbor City shopping centre in December. Covering an area of 610 m 2 , almost twice its previous size, this store is located on the ground floor of the shopping centre. Its main façade, located on Canton Road, is adorned with aluminium plates evoking the scales of a dragon. The interior space offers a long L-shaped perspective, punctuated by independent spaces that allow visitors to move freely between the House’s 16 métiers . In Japan, the year was marked by the opening of a new store in Osaka in September. Located in the heart of the lively district of Shinsaibashi, in the Daimaru department store, it occupies more than 500 m2 on two floors, making it the largest Hermès store in the Kansai region. With two entrances and a lounge dedicated to bespoke items, it is distinguished by its undulating glass façade offering the appearance of a wall of water over its entire height. Japan also saw two renovations during the year. In Tokyo, the historic Marunouchi store, Hermès’ first address in Japan in 1979, reopened in August after a complete makeover. Located since 2004 at the corner of Naka Dori Avenue, near the Emperor’s residence, this store has been revamped with a new black façade highlighted with metal blinds and an interior design inspired by Japanese gardens and punctuated by mobile washi partitions. Finally, in Sendai, the store, which has been in the Fujisaki shopping centre since 2004, has also been renovated. At the beginning of September, it unveiled its redesigned 150 m2 single storey interior, organised into two spaces with distinct atmospheres, mineral and airy for one, the other more intimate and cosy. South Korea has a new address, inaugurated in December in the Shinsegae department store in Daegu, the vibrant capital of Gyeongsangbuk-do. Very contemporary in appearance, this 330 m 2 store stands out for its uncluttered façade and its corner location, in which the interior space unfolds onto two perpendicular axes. Its airy arrangement promotes fluid circulation among the different universes, whose intimacy is preserved by sliding screens in textured bamboo made using a traditional weaving method. In Australia, the Sydney store reopened in June after moving to the Trust Building in the heart of the city’s business centre. Located on the ground floor of this listed building, which was the first skyscraper in Sydney and housed the Daily Telegraph, the new store reveals an aesthetic inherited from the 1930s, bathed in shades of blue and yellow. In the centre, a spectacular wooden staircase, handcrafted by shipbuilding specialists, connects the two levels where all the House’s métiers are presented over a total area of almost 850 m 2 , some three times the previous address.

Hermès also strengthened its long-standing ties with Sweden by opening a store of more than 200 m 2 in Stockholm in October. Hermès’ only Swedish store is located on the ground floor of the Nordiska Kompaniet department store, in a listed Art Nouveau building on Hamngatan Avenue. With generous and bright volumes, this store has two entrances inside the department store, one of which opens directly onto the space dedicated to the new Beauty métier . In Germany, the store, which has been in the Kaufhaus des Westens (KaDeWe) shopping centre in the heart of Berlin for nearly 10 years, has moved to a new location. Now on the ground floor, with a façade on Ansbacher Straße and another inside the shopping centre, it reopened in December, revealing an area of 250 m 2 designed in natural hues in homage to the “green capital”. In Russia in March, the Hermès store inside Gum in Moscow hosted the exclusive and unique creations of petit h for the first time, in a scenography inspired by the constructivist compositions of Russian avant-gardists. Hermès also marked an important milestone in its relationship with Moscow, by opening a new store in the Vremena Goda shopping centre in the historic Kutuzovsky district in September. Located on the first floor, this store is the House’s third Moscow address. It presents all the métiers over an area of 260 m 2 with a soft and luminous atmosphere. 1.7.2 In China, Hermès began a new chapter in Guangzhou, in the province of Guangdong, with the reopening in April of the store installed in the Taikoo Hui complex since 2011. The new store has been moved to the atrium of this shopping centre and now covers more than 500 m 2 on two levels, with entrances on the ground floor and upstairs. Its minimalist-style façade and vast interior volumes give it a very contemporary aesthetic. Hermès has also strengthened its commitment in the north-east of the country by expanding the store that has been present since 2004 in the port city of Dalian, known as the “Pearl of the North”. Reopened in September in the Dalian Times Square shopping centre, this new location covers an area of 260 m 2 on two levels, each with its own entrance. Behind its stone facade, the store presents the House’s 16 métiers in an interior space in soothing pastel tones, lit by a large window. In Taiwan, the store located in the Bellavita shopping centre in Taipei reopened on 15 May following renovation and expansion. It now totals 520 m 2 spread over two levels and has three entrances accessible from inside the shopping centre. Its new layout, which blends natural and mineral materials, bright colours and soft shapes, pays homage to the lush environment of the island and incorporates works by local artists. ASIA-PACIFIC

36 2020 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL