HERMÈS - 2020 Universal registration document

1

PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY MÉTIER

MEN’S SILK

THE ART OF LIVING AND THE ART OF HERMÈS

1.6.3.2

1.6.4.2

TABLEWARE

A major innovation in silk for 2020, the double-sided scarf is naturally present in the men’s collections. For the summer, two versions of the much-loved C’est la fête , set each other off: one in colour, in its classic livery, the other appearing almost plain, the design being so very delicate. The fall-winter collection pushes the technical prowess even further by bringing together two different designs for the first time with Formule chic , in which the classic car depicted on the front is transformed into Formula 1 on the back. Innovation is also reflected in the Rêve hypnotique scarf. This motif is a “freeze frame” of a digital work, inspired by biology and composed of swirls of colours in motion. Projected in prestigious locations around the world, in the form of an immersive installation, this work was photographed, engraved and then printed in the Lyon workshops to become the classic carré scarf. The scarf collection is growing season after season and has become a major pillar of men’s silk, exploring different materials and techniques to offer a wide choice of styles. A cashmere scarf conceals stylized equestrian elements in its tartan pattern as well as the two syllables of the name HER-MÈS. Another, in plain cashmere, is adorned with a horse bit-shaped pattern delicately cut from very fine lambskin. Finally, the Zouaves et dragon remix scarf revisits the original design by highlighting the savoir-faire of Scottish jacquard weaving. Ties continue to demonstrate sustained creativity, both in terms of materials and savoir-faire . A brushed silk tie adorned with an applied leather link stands alongside a silk denim tie using a trompe-l’œil to suggest a pair of jeans, while plain silk ties innovate by using the embossing techniques to dress them up with a Chaîne d’Ancre link or a stirrup in relief. 1.6.4 The other Hermès sectors include Jewellery, the Art of Living and the Art of Hermès Tableware. In 2020, they generated revenue of €643 million, representing a 23.9% rise at constant exchange rates and accounting for 10% of the Group’s total revenue. OTHER HERMÈS SECTORS In 2020, Hermès continues to assert its status as a jeweller: a jeweller by design, a jeweller that is liberated and contemporary. The pride of this approach, the sixth Haute Joaillerie collection, Lignes sensibles , epitomises this culture. A sensual collection, with radical grace, designed like a second skin. Each piece emanates a soft light where the dominant rose gold and the reflections of coloured stones follow the nuances of the complexion. Truly appealing, as described by Pierre Hardy, Creative Director of Jewellery: “The entire collection is based on a caress. The necklaces feel like the gentle touch of an arm around the neck”. Lignes sensibles was presented in September at the Gaité Lyrique and in December in Shanghai. JEWELLERY 1.6.4.1

A very promising year for the Hermès Home division, 2020 was marked by multiple launches: the large Passifolia porcelain tableware, the new Équilibre and Hippodrome furniture collections designed respectively by Jasper Morrison and Normal Studio, as well as the Cordélie line of embroidered rugs and collections of plaids and items for the home. To compensate for the cancellation of the Milan International Furniture Fair, the usual venue for the presentation of new products, a digital approach coupled with local presentations made it possible to introduce these collections to the press, where they were very well received, and to the public, which also gave them a rapturous reception. The health situation and the successive lockdowns have accentuated the trend observed in recent years of increasing value in the domestic sphere. The home is becoming, in more and more regions, not only a place for private and family life but now also a place for social and professional events, requiring additional investments. This societal change, combined with the strength of the new collections, is reflected in the sustained growth of these product families. In the first half of the year, business was sustained by the launch of two limited editions and a new fragrance. The Terre d’Hermès limited edition bottle offered a snapshot of the Earth seen from the sky, while Twilly d’Hermès hung a lucky horseshoe on its silk tie, for its new Charming Twilly edition. The Eau des merveilles line, which has been a key opening the wonders of Hermès since 2004, has been enriched with a new offer. After capturing the sea spray for Eau des Merveilles Bleue, Christine Nagel set off in search of that moment when day blends with night, where the meeting between light and dark creates fleeting and poetic shadows, to create L’Ombre des Merveilles eau de parfum . Using the material as charcoal, Christine Nagel delineates the sensuality of tonka beans and incense with black tea, in order to underline its depth and contrast. L’Ombre des Merveilles offers the mysterious radiance of a fragrance in chiaroscuro: woody, oriental and enveloping. In the second half of the year, events took over from product innovation, which was postponed to 2021. Fêtes en Hermès boxes accompanied the end-of-year celebrations. They were decorated with a Pegasus, emerging from the sky and striking the ground with a stamp of its hoof, causing a miraculous spring to come forth, the promise of better times. PERFUMES 1.6.5 Perfumes and Beauty generated revenue of €263 million in 2020, i.e. 4% of consolidated sales. PERFUMES 1.6.5.1

30 2020 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL