HERMÈS - 2020 Universal registration document
PRESENTATION OF THE GROUP AND ITS RESULTS REVENUE AND ACTIVITY BY MÉTIER
In winter, unprecedented encounters between strips of leather and metal give rise to exquisite heels, while riding boots are adorned with coated fabric and equipped with a rugged sole to withstand inclement weather and extreme cold. The men’s summer collection offers innovative hybrid models, combining leather soles and transparent rubber. A new all-mesh trainer stands out for its flexibility and comfort. The traditional sandal is transformed into an espadrille with a natural cord sole. For winter, new classics with clean lines are emerging. Urban spirit and relaxed allure meet and combine around leather models on rugged soles. The sporty trainer has its sole marked with a new H en biais signature whose contrasting colours add a dynamic look to its silhouette. 1.6.3 Silk and Textiles represent the third largest sector of the Group, accounting for 7% of consolidated sales. In 2020, this métier generated €452 million in revenue. SILK AND TEXTILES This year is truly a year of innovation for women’s silk, which marks the event with a major development in the history of silk: for the first time, Hermès presents a double-sided scarf printed differently on both sides. A technical achievement that required years of development in collaboration with the House’s printers in Lyon. The emblematic Couvertures et tenues de jour design is printed in its classic version on one side, and in a bandana interpretation on the other. As for the Wow scarf, a cartoon strip on silk based on the world of comics, it contrasts a multi-coloured side in French and a monochrome side in English. The essential 90 cm scarf in silk twill is also renewed, season after season. A nod to the annual theme, Cavalcadour , a great classic, was reinvented in 3D and became a Cavalcadour voltigeur . The bridles and equestrian elements of the original composition, now levitating objects, offer a completely different perception. Finally, the Exposition universelle , offers a narrative and playful interpretation of innovation. Borrowing from the imagination of the great fairs and universal exhibitions of the 19th century, it represents a gigantic and eccentric park where a Tower of Babel transformed into a slide stands alongside a Trojan horse converted into a thalassotherapy centre. In addition to these print collections, the plain cashmere models, comfortable and warm for winter, give pride of place to creative formats and exceptional materials. For example, a stole with pockets in double-sided cashmere, a classic material for women’s ready-to-wear, dialogues with a leather-trimmed poncho adorned with a clasp inspired by the Kelly bag. WOMEN’S SILK 1.6.3.1
Illustrating the annual theme, a new buckle has made it possible to create a four-in-one model: thanks to its judicious mechanism, it adapts in a single movement to two leather widths, 32 and 38 mm, and has a reversible band. 1.6.2.3.3 Hats The beret makes its debut in Hermès’ collections, with a very colourful palette. It is available in four materials: cashmere, light vichy cashmere inspired by women’s ready-to-wear, merino wool felt and ultra-supple lambskin. The classic sailor’s cap has been revisited in a water-repellent cashmere version. It also introduces a version adorned with a metal Chaîne d’Ancre . The hats, always including straw versions in summer and felt in winter, play on new braiding and are embellished, depending on the look, with lacquered metal jewellery, large colourful grosgrain or woven ribbons. 1.6.2.3.4 Gloves For the arrival of winter, the collection offers clever models, such as a pair of inseparable lambskin gloves linked by a Chaîne d’Ancre , and revives the tradition of driving gloves so dear to the House, with perforated mittens and gloves in glossed lambskin. A complete line of hair accessories makes its appearance for the summer: leather headbands and scrunchies in printed silk twill are an invitation to new ways of wearing them. 1.6.2.3.5 The Internet of Things The Apple Watch Hermès Series 6 opens a new chapter in the collaboration begun in 2015 between Hermès and Apple®, an alliance of heritage and innovation. The collection is enriched by a new model called Hermès Attelage , in single and double strap versions, with a redesigned buckle extending above the case. The ultra-thin double wrap bracelet accentuates the watch’s delicate line. The Apple Watch Series 6 is also adorned with a new range of vibrant and daring colours, whose vivid tones transform the object according to the outfits. Lastly, the new exclusive Hermès Circulaire dials offer more customisation options and functions to accompany every lifestyle. 1.6.2.3.6 Shoes Driven by its constant high standards and savoir-faire , the métier continues to grow by supporting its customers in their daily lives. In this year of innovation, Pierre Hardy, Creative Director of the Women’s and Men’s Shoes métiers , created a surprise look with bejewelled heels and unexpected combinations of materials. For the summer, the women’s collection borrows the Chaîne d’Ancre Lumière jewellery motif and transforms it into a precious heel, adorned with rhinestones or lacquer, with an assertive femininity. A new interlocking heel, reminiscent of the horse’s hoof and worked in colour gradients, has appeared on sandals and boots. Lastly, motifs inspired by silk decorate many models with a trompe-l’œil effect.
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2020 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL
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