HERMÈS - 2019 Universal Registration Document

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OVERVIEW OF THE GROUP ACTIVITY BY GEOGRAPHIC AREA

A number of events and attractions were organised throughout the year. In May, the Carré Club Hermès, a pop-up store designed by Bali Barret, Artistic Director of women’s Silk collections, came to meet customers at the Hangzhou store in China. An interactive and memorable experience, immersing visitors in the creative universe of the scarf. Two stores in China hosted the travelling festival Hermès at Work , dedicated to craftsmanship. In Xiamen in July and in Xi’An in August, visitors had the opportunity to discover the savoir-faire of craftsmen representing six Home métiers , and discuss with them. True to its nomadic character, petit h organised two pop-up sales, one in Chengdu, China, in May and the other in Singapore in November, in each case creating a surprising universe inspired by local history. The fine jewellery collection Enchaînements libres continued to move around, with no fewer than four stopovers in Asia between July and November: Tokyo, Taiwan, Shanghai and Hong Kong. The Hermès Héritage worldwide cycle of touring exhibitions, which retraces the history of the House through iconic creations, added two new chapters. Hermès Héritage In Motion , depicting the theme of travel and mobility, key notions in the development of Hermès products, was presented in Busan, China in spring, then in May at the Liat Towers of Singapour and in October in Hanoi. The opus Hermès Héritage Rouges Hermès , dedicated to the colour red and now a true House signature, visited Bangkok in October and New Delhi in December. In South Korea in November, the Seoul Museum of Art provided a prestigious backdrop for staging Walk the line, the first men’s fashion event presented by Hermès in Seoul. Designed by Véronique Nichanian, Artistic Director of Hermès’ Men’s Universe, this show presented the autumn-winter collection through various spaces and animations combining creative experience, virtual reality and traditional savoir-faire . In December, residents of Seoul also discovered the new look of the Hyundai Apkunjung store, present since 1999. Completely transformed following its renovation, the store’s space has increased to over 310 m 2 with an additional floor. The annual theme “In the pursuit of dreams” inspired a unique exhibition in Japan, in November. The north tower in Roppongi Hills, Tokyo, hosted this event named Yume no Katachi (“The Shape of Dreams” in Japanese) and dedicated to bespoke designs: a selection of exceptional items made to special order, both surprising and poetic, showcased Hermès’s ability to bring its customers’ dreams to life. Lastly, the pop-up and travelling store Silk Mix, which presents men’s Silk collections inspired by the fun atmosphere of a vinyl record stores, reached Taiwan in April, after stopping by Melbourne, Australia and Dubai in the United Arab Emirates.

In Mexico, the store set up since 1993 on Avenida Presidente Masaryk, in the heart of Polanco, one of the most prestigious neighbourhoods of Mexico, has been completely renovated. It reopened in July over three refurbished floors, benefiting from abundant daylight and warm colours. One of the key events in North America was the exhibition of fine jewellery, Enchaînements libres , which stopped in New York in September. This virtuoso collection showcases multiple variations designed by Pierre Hardy around the theme of the Chain, the key motif of Hermès’ jewellery. In October, the pop-up store Silk Mix crossed another milestone on its journey round the world by presenting the men’s silk collections in Mexico. 1.6.3 In China, the 26th store opened in July in Xiamen, an international port in the province of Fujian in the department store MixC. This store covering an area of 270 m 2 offers a warm and serene atmosphere, inspired by the traditional circular houses of Fujian. In the province of Shandong, the store created in 2008 in Hisense Plaza, in Qingdao, reopened in December following its expansion and refurbishment. With a new façade in terracotta tiles, reminiscent of traditional Chinese roofs, the store now covers an area of 320 m 2 . In Thailand, Hermès opened a store in March in Phuket, an internationally renowned tourist destination, in the brand new commercial centre Central Phuket Floresta. The area of 190 m 2 designed using natural and local materials, enjoys a double exposure inside and outside the commercial centre. This creation, which confirms Hermès’s footing in the Thai market, was followed in October by the reopening of the store located since 2006 at the heart of the commercial district of Siam Paragon, in Bangkok. Fully renovated, it occupies an area of 280 m 2 in a serene and intimate ambiance, contrasting with the surrounding hustle and bustle. In Japan, three stores were refurbished during the year. In July, the store located in the Iwataya commercial centre, in Fukuoka, re-opened to reveal a larger floor space, with painted wooden clad walls. In August, the Mitsukoshi Nihombashi store in Tokyo revealed its new façade and refurbished interiors, styled using traditional Japanese designs with a new twist. Lastly, the store located on the third floor of the Sogo commercial centre in Chiba reopened in November, with a large doorless entrance – an invitation to walk in and explore its completely transformed interiors. The June launch of the new version of the e-commerce platform in Japan saw an increase in online sales. ASIA-PACIFIC

2019 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

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