HERMÈS - 2019 Universal Registration Document
OVERVIEW OF THE GROUP ACTIVITY BY GEOGRAPHIC AREA
EUROPE 1.6.1 In France, the Montpellier store reopened in October following refurbishment. Located on rue Jacques Cœur, in the historical centre of the city, in the vicinity of the place de la Comédie, this store created in 1989 has been entirely redesigned and refurbished. An atypical building offering an intimate atmosphere, it displays all of the House’s métiers over two floors. In Paris, ready-to-wear collections are back to mythical venues for their seasonal fashion shows: the Garde Républicaine and the Tennis Club de Paris for women’s fashion, while the Mobilier National lent its prestigious setting and inner courtyard to the men’s collections. The year was marked by the tenth edition of the Saut Hermès, organised in March at the Grand Palais. Created in 2010, this high level sports event brings together the world’s top 50 riders and 20 international young hopefuls competing in the CSI 5* international show jumping classes, the highest category of the International Equestrian Federation (FEI). This edition was celebrated in grand style, giving all its meaning to the annual theme of dreams. It was an opportunity for the 16,000 spectators to discover the new Hermès Vivace jumping saddle, enjoy the show created by the equestrian artist Lorenzo accompanied by a string orchestra, and fly through the Grand Palais thanks to a unique virtual reality experience. In July, the Faubourg Saint-Honoré store hosted the presentation of Hermès’s new jewellery collection, Black to Light . The collection uses black as “revealer of light” and yet again pushes back the boundaries of the House’s savoir-faire in jewellery. Transformed by combining the intensity of black gemstones, black spinel and jade with the femininity of rose gold, iconic items of Hermès jewellery appear in a new light. At the end of the year, the Carré Club Hermès stopped over in Paris, at the Carreau du Temple, after a round-the-world tour. On this occasion, the mobile pop-up store adopted a novel format, with several interactive spaces at the disposal of visitors to meet designers, discover the history of the scarf, try their hands at scarf draping and acquire limited editions specific to the event. In the Netherlands, the Amsterdam store relocated in May to Pieter Cornelisz Hooftstraat, not far from its first store in 2006. Behind its spectacular façade in transparent glass bricks, as a tribute to the city’s historical façades, this new store is more spacious, bathed in light, and spreads across two floors and a mezzanine. In Russia, the store set up in 2001 on rue Stoleshnikov, in the city’s historical centre, reopened in June, having been redesigned and refurbished. With its façade in typical architectural style and its interior arranged in small cosy lounges and comfortable alcoves, this store is reminiscent of a warm and welcoming Muscovite home. Hermès has extended its presence in Central Europe with two new openings. In July, the store in Prague, in the Czech Republic, reopened having doubled its sales area and now consists of two floors, one of which is an vaulted ceiling basement. In November, Hermès inaugurated its very first store in Poland, asserting its links with this country with a deep-rooted equestrian culture. Located in the heart of Warsaw, the store covers an area of over 260 m2 on the ground floor of the iconic
hotel Europejski , a neoclassical building which has recently been meticulously restored. In Spain, the store in Marbella, one of the most sought-after tourist destinations in Europe, reopened just before summer. Located in the Puerto Banús marina, the two-storeyed building has been renovated in contemporary style. In Germany, Hermès opened a store in September in Stuttgart, by taking over the concession granted to the department store Breuninger 12 years ago. Set up on Stiftstrasse, a shopping street just five minutes’ walk from its previous location, this new store covers an area of more than 365 m2 on the ground floor of a Bauhaus-style building. In Italy, the city of Venice served as the backdrop to the launch of the perfume Un jardin sur la lagune , in February. This was an opportunity for guests to visit the Giardino Eden, the largest private garden in Venice, exceptionally opened for the occasion. Other events have also marked the year. In March in London, Step into the frame celebrated the men’s ready-to-wear spring-summer collection over an evening of creative and festive discovery. Hermès at Work , the travelling festival showcasing Hermès’s savoir-faire , enabled the public to meet the House’s craftsmen in Milan in March, and in Stuttgart in November. In April, the new Home collections were presented at the International Furniture Fair in Milan. Lastly, the pop-up store Silk Mix dedicated to men’s silk, stopped in Milan in November. 1.6.2 In the U.S., the number of Hermès stores has reached 36 after the addition of two new addresses. On 1 March 2019, a store covering over 380 m2 opened at the Mall at Millenia in the tourist city of Orlando, in Florida. Divided into three asymmetrical spaces, this building’s façade is decorated with green glazed ceramics, reminiscent of the tropical vegetation of Florida, and its contemporary architecture gives pride of place to natural materials. In April, a new store opened on Gansevoort Street in New York, near the High Line. In a listed building, typical of the industrial style of this Meatpacking district, this two-storeyed building of 500 m 2 confirms the buoyancy of the North-American market. The Waikiki store, in Honolulu (Hawaii), reopened in April after its renovation and expansion. Located in the Royal Hawaiian Centre, behind bold architectural façades blending metal screen walls and plant-covered walls, it now occupies three floors covering 780 m 2 , making it the fourth largest Hermès store in the U.S. Hermès also confirmed its development on the west coast, through the expansion of the San Francisco store, in California. Reopened in November, the store now occupies three floors in the listed building on Grant Avenue where it was established in 2003. With this additional floor, the total area is now almost 995 m 2 . In Canada, the Vancouver store has moved a short distance away to occupy the corner of Burrard Street and West Georgia Street. Its façade in white terrazzo echoes the city’s architectural style, while the interiors, all in natural materials and with a light harmonious choice of colours, are reminiscent of the forest and the ocean. It covers two floors and an area of 450 m 2 . AMERICAS
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2019 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL
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