HERMÈS - 2019 Universal Registration Document

1

OVERVIEW OF THE GROUP ACTIVITY BY MÉTIER

The rider’s Ready-to-wear range combines practical elegance and ethical aesthetics, two concepts at the heart of the House’s development and innovation. Eco-sustainable fabrics, machine-washable cashmere and even waterproof thermo-fused seams feature in this contemporary and functional collection for the all-weather rider. Finally, in 2019, the métier gave star billing to the rider’s second best friend, the dog, with the launch of a collection of “dog leashes”, adapting the historic savoir-faire of the House to the tastes of today. 1.5.2 The Ready-to-wear and Accessories métier is the Hermès Group’s second largest sector, representing consolidated sales of 23%. In 2019, it generated €1,574 million in revenue. READY-TO-WEAR AND ACCESSORIES In 2019, Nadège Vanhée-Cybulski, creator of the women’s ready-to-wear line, chose the contemporary and active woman as her muse. Exploring the various facets of femininity, she designed a functional collection that draws on different elements of Hermès’ heritage. For summer, this collection is built around the concept of Sailor Sellier (“Sailor Saddler”), weaving together the world of leather goods and the maritime. The shapes are supple, based on maritime-style clothing: duffle coats, parkas, sailor-style trousers and double-breasted jackets. Neo-romantic silhouettes also feature, reviving a Bohemian spirit with fluid shapes and light fabrics: Moroccan crepe, tropical wool and lace with scarf-style motifs. For winter, functionality features strongly in a women’s ready-to-wear range for everyday use, with a number of casual outdoor pieces, such as the new down jackets, or other more urban pieces, reinventing the role of the suit. Evening wear showcases luxury fabrics and exquisite details – particularly evident in the playful contrasting of matt and shine, the elegance of a velvety calfskin embellished with a constellation design and the refinement of radzimir silk or printed jacquard. Finally, the equestrian theme is expressed in the lines and details inspired by equestrian sports: silk jerseys, competition jackets, and jodhpurs. WOMEN’S READY-TO-WEAR 1.5.2.1

With charms now a category in their own right, Hermès welcomes two new bag miniatures to its range. The Kelly bag in perfect miniature, the Kelly Twilly , an object of such precision, in which the construction mirrors that of the actual bag, including working metal parts thanks to our watchmaking savoir-faire , and with a delicate silk ribbon handle, inspired by the twilly so frequently wrapped around the handle of its larger sibling. And finally a miniature version of the iconic sac orange “orange bag”, with all the smooth softness of Milo lambskin. For Hermès, writing remains the eternal playground of the imagination. To enhance the pleasure of the pen, a fresh new range of stationery, poised to explore undiscovered realms, has been unveiled: six notebooks to take anywhere for everyday use, adorned with images of the House. New maple-wood postcards have been added too. Finally, the Culbuto pen is back: a playful object, just waiting for a hand to jump into. 2019 was a lavish year for materials, seeing the launch of three new leathers, each with its own characteristics. Chéri calfskin opens up a whole new world of softness and sensuality, in the tradition of the super supple Swift calfskin, whilst Jonathan calfskin promises support without stiffness. For a firmer hold, Madame calfskin, with its fine grain and wide colour range, offers a very contemporary metropolitan alternative. 2019 also saw the return of Chèvre Coromandel goatskin to the collections. The ultimate mixed leather, its characteristic natural grain has an unmistakeable patina and comes in an intensely deep range of shades. In terms of colour, blue takes centre stage thanks to the ancient Japanese dyeing technique Aizome, a method using indigo that dates back to the 14th century. After long months preparing the dyeing baths, the master dyer has only a few seconds to ensure the beautifully subtle variations emerge. This rare and exceptional savoir-faire is applied exclusively to the most valuable leathers: crocodile, ostrich and pig skin. In 2019, the Cavale , Vivace and Arpège trio of saddles were revamped, pushing the envelope of Hermes’ technical expertise, asserting the brand’s status as a contemporary saddler and driving its ambition to become the benchmark equestrian sports brand once again. These understated sports saddles, carefully designed to ensure the comfort of the horse, are equally suitable for amateur riders and Hermes’s 20 international partner riders. They fly the House flag high and showcase its savoir-faire. The métier continues to focus on the quality of the customer experience – drawing on the strength of an expanded sales team to ensure personalised follow-up in store, at the stables and during competitions – and to offer the unique double bespoke service, using the measurements of both horse and rider, with saddle fitting. The pop-up store and spectator boxes have a new visual identity to keep customers surprised and inspired. THE MATERIALS 1.5.1.3 EQUESTRIANISM 1.5.1.4

MEN’S READY-TO-WEAR

1.5.2.2

Véronique Nichanian, Artistic Director of men’s fashion, continues to expand her vision of the men’s ready-to-wear range, selecting innovative, exceptional fabrics, focusing on detail and introducing the concept of the garment-object. Véronique Nichanian sees Hermès Homme as having multiple faces, in constant motion yet with an air of studied nonchalance.

2019 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL

22

Made with FlippingBook - Online catalogs