HERMÈS - 2019 Universal Registration Document
OVERVIEW OF THE GROUP ACTIVITY BY MÉTIER
This casual-sport universe also benefits from new ways of wearing bags: with its single strap worn crossbody, inspired by sailors’ bags, the new backpack Hermès Flash Sailor is an addition to the Flash line, which stands out with its reinforced corners inspired by the corners of travel trunks. The “bodybag” line is expanding with Ultrapla , a hybrid object between a bag and a pouch, slipped under or over a jacket, moulding to the body’s shape for ultimate comfort. And the new beltbag Cityback Cross , with a more urban look and a chic and sleek style. Several variations revolving around exceptional materials have been added to the men’s collections. The Togo Cosmos calfskin lends itself to a number of models based on a fanciful play on colours, an iridescent halo obtained from the random application process during tanning. Each object made is therefore unique. The story of Chimères refers to myths and legends: using the tuffetage technique, which consists in embroidering in relief on leather, then carefully snipping this to obtain a velvety effect with a delicate touch. Legendary creatures add a sublime touch to the large Plume and Bolide bags, as well as the Cityback backpack. Softness is also a distinguishing feature of the Étrivière Arctique bag, covered in a patchwork of sheepskin and with a graphic design that draws its inspiration from jockeys’ silks. Dynamic travel companions and vehicles of inspiration, Hermès small leather goods continue to evolve, adapting to contemporary functions and uses. Highlights of the identity lines include a refreshing addition to the Kelly line of small leather goods with a compact format particularly adapted to small bags: the Kelly Pocket . With no more straps, for easy access, and a simplified interior design, the zipped pocket is relocated to the exterior. As well as this compact format, a new “To Go” version of the Kelly Pocket was also launched, complete with wrist strap. This new category between a clutch and pouch can be worn as a mini bag, complementing the development of the classic long formats. This new category also welcomes the Cinhétic To Go purse, which features the engraved and branded clasp of the eponymous line. The In-The-Loop line follows the same trends. Inspired by the Chaîne d’Ancre chain link, playful contrasting seams and marquetry details spark the imagination in this feminine line. It comes in five different models to meet the functional needs of today’s woman: a phone case in two sizes, to be worn around the neck or across the body, a clutch wallet with a wrist strap, a mini card holder and a compact wallet. Small formats also gain ground in the men’s collections. The Citadelle line is based on a brand new design: a single piece of leather is delicately folded like a piece of origami to create a card holder and a wallet with detachable card holder. In the Rooroo (“tiger” in Chinese) line of fun and expressive objects, a tigress, wild and ready to pounce, adorns a card holder, pouch and bag charm. DIARIES, SMALL LEATHER GOODS AND WRITING 1.5.1.2 OBJECTS
Lastly, the Simone Hermès bag, the product of remarkable construction with its rounded bellows, takes us back to a time when schoolchildren carried their books strapped. The adjustable strap slides through allowing the bag to be carried in the hand or over the shoulder. Besides these many new identities, certain lines have been enriched with additional sizes or functionalities: the Lindy bag has become mini and takes on a whole new dimension with the strap worn crossbody style, the Kellyado and Kelly Danse bags have made a comeback, with their fashionable nomad style. The Herbag is given a brand new twist with a new choice of fabric, and travel sizes are back in the range for light weekend getaways. Continuing with the work around timeless classics, the Birkin bag is benefitting from current trends with a choice of several options, including a felt version for a lighter feel, while the more structured sellier construction has found a permanent place in the collection. Several versions draw on exceptional savoir-faire , such as the Birkin Shadow bag, where moulded leather work captures the idea of traces on the sand left by a Birkin with the straps open. And the Birkin Faubourg bag, crafted with extremely high precision stitching, a more refined yet humorous version, replicating the façade of the Faubourg Saint-Honoré store down to the finest details: windows, awnings, the detailing on the façade, and even the clochette , shaped like an orange bag. The optimum use of savoir-faire is reflected in several creations. One of the Hermès 2002 sellier construction bags is made entirely in silk printed with the Sieste au Paradis drawing by Aline Honoré, such technical prowess requiring extreme precision. Embroidery on the Verrou and Hermès Cinhétic bags, create an illusion that the animals in Robert Dallet’s kingdom trying to open the clasps. The Kelly un point sur deux bag stands out with its saddle stitching using two different colour threads, creating an alternating graphical contour reminiscent of fine hand stitching on gloves. Lastly, in summer, the Kelly Mini Picnic bag has added to the history of wicker in the House’s collections, and confirmed the alliance of savoir-faire in basket-making and leather work as a true Hermès signature. The Men’s collections have continued to develop around three themes: emergence of new timeless classic bags, the creation of a casual-sport universe revolving around new materials and bags carried in different ways, and the showcasing of exceptional savoir-faire . The Kelly Dépêches bag makes a big comeback adopting a sellier construction with pure lines and finely-tuned proportions for a modern twist. It comes in a classic portfolio format, as well as a smaller pouch format with a wrist strap. The casual-sport universe continues to develop, with in particular the emergence of a new generation of bags constructed using the Tech Dynamo fabric , an innovative textile developed exclusively for Hermès leather goods. This is a seamless 3D jacquard knit, made to measure and requiring no lining and hence very little leather. Light, resistant, structuring, the Tech Dynamo fabric revisits existing models such as the Étrivière Shoulder and the Cityslide Cross . It has also inspired the creation of a new fourre-tout bag for everyday use.
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2019 UNIVERSAL REGISTRATION DOCUMENT HERMÈS INTERNATIONAL
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