Groupe Renault - 2019 Universal Registration Document
01
OVERVIEW OF RENAULT AND THE GROUP GROUPE RENAULT
Lada: the transformation continues An iconic leader in the Russian market for 50 years, LADA is Groupe Renault’s fifth brand since the end of December 2016, which is the date of the takeover by Renault of the Alliance Rostec Auto B.V. joint-venture. LADA vehicles are designed, produced and sold by AVTOVAZ, partner of Groupe Renault since 2008, leading automaker in Russia, also producing cars for the alliance Renault-Nissan-Mitsubishi for the Russian market. With LADA Vesta launch in 2015, a new era began for the Russian brand LADA, with strong ambitions: a fully renewed range of vehicles and services accessible and adapted to local conditions, attractive new design codes and a changing network. In 2019 LADA confirms its dynamism while introducing on markets new products such as Granta Cross, XRAY Cross & LADA Vesta with automatic transmission, and also limited editions to animate life cycle of existing vehicles. LADA is on track to maintain its leadership in Russian market and to expand abroad, mainly in CIS, Middle-East and Latin-America. In December 2019 AVTOVAZ signed an agreement with General Motors to buy-off 50% share of the Togliatti-based JV GM-AVTOVAZ and brought back the legendary Niva model to LADA range, which will back-up the existing range. Thanks to the success of its renewed line up and all the efforts to P develop new markets opportunities and brand sustainability, LADA sales rose by +3.6% to ~413,000 vehicles, ~362,000 of which are sold on the Russian market and ~51,000 internationally. The LADA brand is the leader of the Russian automotive market P with a market share of 20.6% (21.7% on PC market), an improvement of 0.6 point compared to 2018 and the highest market share in the last 8 years; This growth is driven by the success of its models, with 3 LADA P vehicles among the Top 10 most sold passenger cars in Russia, with the LADA Granta #1 (as a result of successful launch of New Granta family in 2018), LADA Vesta #2 and LADA Largus VP #7; LADA can rely on Russia’s largest network with ~300 points of P sale, nearly 90% of which have adopted the brand’s new visual identification standards; LADA export sales are tripled in 3 years up to ~51,000 units. LADA P is expending presence on its historical markets with the help of its new models. LADA is a market leader with respectively 16,281 vehicles sold in Belarus (25.2%, +5.2 pts, brand #1) and 15,364 in Kazakhstan (21.3%, with sales up 14.5%). In Uzbekistan, LADA is the second with 6,628 sales with a 150% progression; AVTOVAZ also produced more than 95,000 vehicles and engines P for the Alliance: Renault LOGAN, LOGAN Stepway, SANDERO, SANDERO Stepway; Datsun ON-DO and MI-DO.
In the large luxury sedan segment, the brand has the SM7, featuring a V6 engine and the latest technology of the Renault-Nissan- Mitsubishi alliance. For this vehicle, 2019 volumes exceeded 3,800 units. For SUVs, the range includes the QM3 (4,702 sales), which will be replaced by the New CAPTUR in 2020, thereby expanding the portfolio of models sold under the Renault brand in South Korea, and the QM6, launched on September 1, 2016. Sold under the Renault Samsung Motors brand, the QM6 is positioned in the D-SUV segment. In 2019, 47,640 units were sold, an increase of 44.4% compared to 2018, thanks in particular to the arrival of an LPG version, the new high-end ‘Première’ trim and a mid-career restyling. The QM6 maintained its third place in its category, with a 21.7% segment share (+7.85% vs. 2018) in a market dominated by local players. In December 2019, the QM6 took the segment lead for that month, breaking sales records since the launch of the model in 2016, with 7,558 sales, thus becoming number one in the segment, ahead of local brands. Whereas the QM3 is imported from Europe, all of the other RSM brand models are manufactured at the Busan plant. Illustrating the synergies of the Alliance, this plant also produces the ROGUE model for Nissan, which is exported to North America, with a total of 69,880 units in 2019 (this model shares the RSM QM6 and Renault KOLEOS platform). Alpine: an enriched A110 range and competition built into its wiring Alpine is Groupe Renault’s premium sports brand. 2019 was a record year for Alpine, with more than 4,500 vehicles sold in Europe, Japan, Singapore and Australia. In 2019, Alpine added to its A110 range – a model that has received multiple press accolades, and which includes the A110 Pure and A110 Legend in its range - with the launch of the A110S. The A110S offers an intensely Alpine driving experience with a 292hp engine and a chassis built to be even more efficient. With competition built into its wiring, Alpine completed its second single-brand championship this year, the Alpine Elf Europa Cup. Developed with its competition partner Signatech, it is making an appearance on some of the most beautiful circuits in Europe. For the most experienced drivers, Alpine offers the A110 GT4, a competition version also developed by Signatech. In 2019, Alpine announced the launch of the A110 Rally, a revival of the brand’s victorious past in this sport. The Signatech-Alpine team once again won the World Endurance Championship in the LMP2 category, with a key victory in the Le Mans 24 Hour race, the third victory out of four appearances in that legendary race.
26 GROUPE RENAULT I UNIVERSAL REGISTRATION DOCUMENT 2019
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