Groupe Renault - 2019 Universal Registration Document
RENAULT: A RESPONSIBLE COMPANY
ANNUAL GENERAL MEETING OF RENAULT ON APRIL 24, 2020
GROUPE RENAULT
CORPORATE GOVERNANCE
FINANCIAL STATEMENTS
RENAULT AND ITS SHAREHOLDERS
ADDITIONAL INFORMATION
OVERVIEW OF RENAULT AND THE GROUP
The Dacia brand: a focus on the basics One of Groupe Renault’s pillars, the Dacia brand dates back to 1966 with the manufacturing of Renault models in Romania under license. Upon the privatization of this state-owned enterprise, Renault acquired 51% of the capital in 1998, then 99.3% in 2004. This was the same year that the LOGAN was launched, a vehicle at the heart of a strategy to conquer emerging markets. The result of close collaboration between Romanian and Renault Technocentre engineering teams, this program has been disrupting the automotive industry from day one, and continues to inspire it today. By rethinking automobile design, the brand offers reliable and modern cars at an affordable price. This equation makes – and continues to make – the brand a success. With the launch of the DUSTER, Dacia confirms its daringness and ability to break the rules by launching a livable and versatile SUV, for the price of a compact sedan. In an increasingly segmented Western society, a growing share of consumers today are choosing to buy less but better, to pay for just what they need. This behavior expresses itself as a lesser degree of interest in the race for technological innovation and a focus on only the best of what automobiles have to offer: the freedom to move. In fact, the positioning of the Dacia brand is based on the idea of serving the basic needs of these pragmatic customers without foregoing any modern features. 2019, another record year for vehicles in the Dacia range The brand is sold in 44 countries in Europe, Northwest Africa, Turkey and Israel. Today, with iconic models such as the DUSTER and SANDERO and a strong community spirit, Dacia has already attracted over 6.3 million customers since 2004, the year in which it launched the LOGAN, Groupe Renault’s first vehicle in the Dacia brand’s renewal. the brand continues to grow (sales up +5.1% vs. 2018) and set a P new sales record of 736,570 vehicles based on its full range with the DUSTER, SANDERO, SANDERO Stepway, LOGAN, LOGAN MCV, LODGY and DOKKER; the brand is the leader in Romania, Bulgaria and Morocco; P in Europe, Dacia achieved a dual record in both volume (564,864 P registrations at the end of 2019, +10.4%) and market share (3.2%, +0.3 points). SANDERO ranks first in the passenger car market with DUSTER is in second place. Dacia offers a range of robust, reliable vehicles with a three-year or 100,000km warranty. Dacia has a clear commercial offering (equipment, price policy), making the purchase as simple as possible. Vehicle equipment and features, kept to a strict minimum, are easy to use and maintain, and Dacia customers enjoy unbeatable value for money. With the Dacia range, customers who previously would have purchased a used vehicle can now afford to buy new.
Two years after the launch of the new generation model, DUSTER’s success story continues as it retains its position as the leader in the SUV segment in the individual market in Europe. Its unbeatable price, well thought-out features such as the multi-view camera system and hands-free card, combined with its 4x4 capacities, continue to attract more and more customers. With a design that was revamped at the end of 2016, the LOGAN, LOGAN MCV, SANDERO and SANDERO Stepway range had another very successful year with nearly 350,000 sales. The Techroad limited series, which covers all models in the range, was launched at the start of the year and very well received, accounting for more than 10% of the brand’s sales. The Dacia LODGY MPV is a vehicle with the interior space of a large C-segment minivan sold for the price of a B-segment minivan. This vehicle is a response to the needs of families who traditionally buy used vehicles. With its Stepway version, the LODGY boasts a muscular look and a strong personality inspired by the world of crossover vehicles. The DOKKER, the practical, versatile 5-seater Combispace, and DOKKER Van, its LCV version, had an excellent year, with record sales at over 90,000 vehicles, mainly in the Combispace segment in Europe, ranking in third place. In addition to its commercial success, Dacia has found a way of uniting its customers around a “smart purchase”. In many countries, customers can come together to discuss and share their common values: freedom of spirit, simplicity and generosity. These community events get bigger every year. They are truly convivial moments which create a strong bond between customers and the brand. On social networks, Dacia customers are also keen to express their commitment to the brand on Facebook, with a veritable community there, which does not stop growing and welcomed its five millionth member this year. Renault Samsung Motors Founded in 2000, the Renault Samsung Motors (RSM) brand is marketed exclusively in South Korea, with a range of five sedans (including one 100% electric model) and two SUVs. Particularly renowned for its quality of service, in 2019, RSM P ranked as the leader in customer satisfaction for the eighteenth consecutive year in sales, and for the fourth consecutive year in after-sales; The brand’s volumes were 79,081 units in 2019 with a market P share of 5.2%. In terms of sedans, the SM3 covers the C-segment and is also available as an electric version, the SM3 Z.E. The SM6 sedan is closely derived from the Renault TALISMAN. Both vehicles were developed at the same time by the two engineering centers Renault Technologies Korea in Seoul and the Renault Technocentre in France. First marketed in March 2016, the SM6’s immediate success continued into 2017 and 2018. 16,263 SM6 were sold in 2019, for a 7.8% segment share (fourth place), just behind the local brands, pending the arrival of the phase 2 SM6 next year. The SM5 sedan is still being marketed, and it serves as an entry-level model for the SM6. Its volumes remained at good levels in 2019, with 3,200 units sold.
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25 GROUPE RENAULT I UNIVERSAL REGISTRATION DOCUMENT 2019
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