Groupe La Poste // CSR REPORT 2022
Becoming a leading player in the rational management of resources 5 WORKING TO ACCELERATE ENVIRONMENTAL TRANSITION FOR ALL ■
5.4.1 Integrating the circular economy at all levels of its operations La Poste Groupe wants to lead the way and differentiate itself by integrating the circular economy at all levels of its operations and in its products and services. At each stage of the life cycle of the objects used for its operation, the group aims to deploy the principles of the circular economy. Thus, it acts through its supplies and consumption of resources, and endeavours to give a
second life to equipment and to recover its waste. It works on products intended for customers, such as postal envelopes and parcels and mobile phones. It also works on its own equipment and supplies, including electrical and electronic equipment, vehicles, paper, construction materials, water, furniture, packaging for logistics activities and work clothes.
Products intended for customers
Digital terminals For private individuals, La Poste Mobile wants to develop its offer of refurbished phones, and is aiming for a target of 10% of mobile phone plans including a refurbished phone as of 2025. La Poste Mobile will systematically ensure the presence of refurbished phones on the 400 mobile telephony displays to be installed in the main post offices by 2025. Promotional operations are also carried out to stimulate the discovery and sale of these phones. A “trade-in bonus” is offered to La Poste Mobile customers for returning and recycling equipment, in partnership with Recommerce. For private individuals and professionals, the laposte.fr marketplace has been offering refurbished devices since April 2021. La Poste only selects expert French merchants, who carry out all the refurbishment in France and already sell on other recognised French marketplaces.
Envelopes, postal parcels and packaging La Poste Groupe has an eco-design policy for its envelopes and postal parcels. As a result, all of its paper and cardboard mailing products are 100% recyclable. La Poste regularly tests the reduction of the thickness of its mail packages by verifying the robustness of the delivery circuits. At the end of 2021, La Poste tested a dual-use Colissimo pouch, at the same price as the single use. From January 2023, all plastic parcel packaging products and several cardboard products have been upgraded to a dual-use version ( i.e. 160 metric tonnes of material estimated per year). To go beyond dual use, La Poste is considering packaging that can be used several times. It has set itself the objective of moving towards zero non-reusable plastic packaging by 2025, and to generalise reusable packaging by 2030.
Advice and support for customers to optimise the use of materials The Mediapost subsidiary, a major player in local communication, supports its customers at each stage of the implementation of their campaigns. For campaigns requiring paper (print campaigns), Mediapost relies on its ethical data management (ISO 27001:2013 certification) to limit losses, by distributing messages only to households directly concerned by an offer. The regular updating of address databases enables advertisers to calculate the necessary volumes as accurately as possible. Mediapost invites its customers to the eco-design of their print campaigns thanks to dedicated guides. For its part, Docaposte is developing colour prints on white rolls. This technology reduces waste and the environmental impact of the upstream and downstream logistics of printed materials. The laposte.fr website promotes environmentally-friendly gestures for the publication and printing of stamps designed by customers themselves: choice of less polluting inks and way of printing. La Poste advises its e-retailer customers on the dimensions of packaging, the thickness of the materials, the integration of recycled materials to be preferred while maintaining the resistance of the packaging for passage through the mechanised postal processes. DPD France, a GeoPost subsidiary, offers to test pouches that can be reused 100 times. The feedback from senders is positive: this allows them to take the first step in their responsible packaging strategy. Shop2Shop by Chronopost will test 500,000 reusable pouches ten times, co branded with platforms for sales between private individuals.
Equipment and supplies used by La Poste Groupe La Poste favours paper produced in a way that does not contribute to deforestation. All entities are mobilised to prioritise the use of responsible paper. Requirements also apply to ink, glues, varnishes, etc. This is why Imprim’Vert certification or the signing of the “Print Environnement” Charter is systematically required for the printing of advertising, promotional or institutional material. Several different methods are used to adapt consumption to each specific use: digitisation of bulky documents and recurring
administrative documents, rationalisation and configuration of printer fleets, choice of low-weight papers and standard formats. In 2022, La Poste, like all companies, faced paper supply difficulties, which entailed the purchase of products that did not meet the usual ESG standards. Recycling of office waste, of which paper generally accounts for 75%, is being deployed at all La Poste Groupe establishments.
94 CSR Report 2022/ LA POSTE GROUPE
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