UNIVERSAL REGISTRATION DOCUMENT 2023

1 OVERVIEW OF THE GROUP Strategy

1.4.5

OUR MUTUAL INSURANCE DYNAMIC

1.4.4 Pillar 3: Making Groupama a leading brand The objective of this pillar is to promote the Groupama brand throughout our territories and to make it a true strategic asset for the Company. This involves developing the brand’s performance in terms of both awareness and image, in line with our corporate purpose, and our verifiable evidence in the field. Convinced that evidence is more important than words, the Group emphasises its concrete commitment in the field, which includes networks of elected representatives and employees. For example, among our prevention actions, more than 134,000 people were trained in the “Gestes qui Sauvent” (life ‑ saving techniques) as at the end of 2023 with Group ‑ wide deployment. Pillar 4: Developing our industrial model to make it more efficient The continuous improvement of our industrial model should allow the Group to control its operating costs while offering better service quality to our customers. This is reflected in the drive for greater operational efficiency, notably through the digitalisation and simplification of processes, the modernisation of tools, and the development of synergies and greater interoperability between the Group’s various entities. All this work continued during 2023 with the progress of deployments in the entities (including finalisation of the deployment of the new NEO workstation with more than 11,000 customer relations staff in the regional mutuals) as well as the opening of new fronts. To ensure that the strategic plan’s implementation is a collective success, mobilising the Group’s employees to benefit all is essential. Every day, our energy and talent contribute to strengthening our efficiency in serving our customers. In 2023, the gradual rollout of community training and the introduction of group campaigns around the employer brand and short ‑ staffed sectors allow each entity to capitalise on the power of the collective. Pillar 5: Mobilising talent to serve our customers and Group’s transformation The five podiums correspond to the Group’s precise, quantified business objectives for the 2022–2024 period. They guide short ‑ term arbitrage operations and set a common course: on the markets to be developed as a priority (professional and corporate market, agricultural market), on the business lines to be intensified (life and health insurance), and on our ambitions in terms of customer loyalty and profitability. As such, in terms of profitability, the Group set the goal of achieving economic operating income of €1 billion over the 2022–2024 period. OUR PERFORMANCE PODIUMS

1.4.6 The mutual insurance dynamic supports all these objectives by reaffirming the essential role of our network of 27,000 elected representatives, who are present throughout the country and embody our local roots and the value of mutual aid on a daily basis in our 2,400 local mutuals. Initiated by the Mutual Insurance Advisory Board (described in section 3.1.6) following the Group’s re ‑ mutualisation, the mutual insurance dynamic aims to mobilise the community of elected representatives in the service of the corporate purpose and transforms this energy into a differentiating force for the Group. In 2023, priority was given to change management around the various community tools and methods made available to elected representatives in order to anchor the use of these tools in everyday life and transform the commitment of elected representatives into an asset for our company and our members. To accelerate the pace of its transformation, the Group has set the goal of: “To build the mutual insurance group that champions customer support”. This ambition, fully consistent with our values and purpose, complements the framework of the Vision programme. Common to all the Group’s entities and resolutely customer ‑ focused, this ambition is in line with the transformations undertaken in recent years and sets an ambitious course for the Group and its various entities in France and internationally over the long term. Work has been undertaken to adapt the Group’s strategic roadmap and accelerate transformations in line with this ambition. OUR AMBITION

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Universal Registration Document 2023 GROUPAMA ASSURANCES MUTUELLES