GROUPAMA / 2020 UNIVERSAL REGISTRATION DOCUMENT

1 OVERVIEW OF THE GROUP Strategy

1.4

STRATEGY

Pillar 3: Groupama: a leading brand The objective of this pillar is to promote the Groupama brand throughout our territories and to make it a true strategic financial asset. This includes improving communicationaround our actions on the ground by involving our networks of elected representatives and employees, who form a real community of ambassadors. Pillar 4: Developing our industrial model to make it more efficient The continuous improvement of our industrial model should allow the Group to control its operatingcosts while offeringbetter service quality to our customers. This means greater (i) commercial efficiency with the optimisation of our distribution networks and (ii) operational efficiency with a view to simplifying and digitising operating processeswhile creating synergiesbetween the Group’s various companies. Pillar 5: Mobilising talent to serve our customers and Group’s transformation To ensure that the strategic plan’s implementation is a collective success, mobilising the Group’s lifeblood to benefit all is essential. Every day, our energy and talent contribute to strengthening our customer-centric approach.The recent period is a perfect example: all employees stepped up by fully playing their role in uncertain circumstances, which required them to be available, responsiveness,and vigilant. This involvementenabled Groupama, an essential service operator and committed mutualist player, to hold its own by ensuring the continuityof its businesses,especially by shifting 97% of the employees to teleworking starting from the first lockdown and by continuing to deploy projects. AN INSURANCE SECTOR IMPACTED BY THE HEALTH AND ECONOMIC CRISIS Beyond the shock of 2020, the crisis will have a significant impact on the insurance sector in the coming years. The Groupamagroup is equipped to continue facing it while offering the best service quality to our customers.Our core businessesare significantlymore resilient than the market, and our investmentsin recent years have given us substantial competitive advantages to meet the expectations and opportunities created by this crisis: a dense and dynamic institutional network; ❯ a presence across all distributionchannelswith one of the most ❯ extensive networksin Franceand a websiterecognisedas one of the most complete;

The Groupamagroup’sstrategy is based on five pillars of long-term transformation.Bolstered in the current environment, these pillars support the achievement of our corporate purpose.

OUR CORPORATE PURPOSE

The transformation of Groupama SA into Groupama Assurances Mutuelles in June 2018restored the Group’sconsistencybased on three levels of mutualisation:the local mutual, the regional mutual, and the national mutual. The Groupama group is thus demonstratingits commitment to its mutual insurancebackgroundand to the humanvalues of solidarity, accountability, engagement, and optimism to use them in an ambitious economic venture for its members and customers to enable as many people as possible to build their lives with confidence. Two major strategiescontribute to the expressionof our corporate purpose: reinventing the way we help our customers build their lives with ❯ confidence; becoming a centre for consolidation of mutual insurance in ❯ France.

OUR FIVE PILLARS OF TRANSFORMATION

The Group’s strategic plan is based on five pillars of long-term transformation:

Pillar 1: Rekindling the customer relationship Customer satisfaction is at the heart of the Group’s concerns. It is both a mutualist requirement and a commitment from each of our companies. Ranking among the top 3 favourite insurers in France requires establishing a unique, differentiating relationship with our customers based on proactive advising. The crisis led us to make this approacha top priority in 2020. This year, 1 millioncalls will be made to support our customers, especially those considered particularly vulnerable to health and economic effects. Pillar 2: Growth drivers through services Speedingup our developmentin services is a priority. Our ambition is to support our customers with comprehensiveservice solutions to supplement our traditional insurance products and covers, like Groupama Habitat Protect remote surveillance.

12 Universal Registration Document 2020 - GROUPAMA ASSURANCES MUTUELLES