EXEL Industries // 2020 Universal registration document

Presentation of the Group

Business overview of the EXEL Industries group

High- and medium-capacity carriers High- and medium-capacity carriers are used for logistics in the fi eld. The HOLMER TERRA VARIANT high- and medium-capacity carriers are used to transport sugar beets or grains from the harvester (picker or reaper) to the fi eld’s edge or directly into the truck. These machines are also used to spread various products in the fi elds, such as slurry and methanization digestate. Description of Group companies HOLMER group , based in Eggmühl (Bavaria), Germany, manufactures and markets tanker harvesters, cleaning loaders and high- and medium-capacity systems tractors. The Group has onemanufacturing site in Germany and six sales subsidiaries in France, Poland, the Czech Republic, Ukraine, the USA and Turkey. It also has a representative o ffi ce in Beijing, China. CAPAGRI , a company located in Noyelles-sur-Escault in the Nord department, manufactures and markets equipment parts, mainly for sugar beet and potato harvesters. AGRIFAC, located in Stenwijk in the Netherlands, manufactures and sells sugar beet harvesters described as “small tanker harvesters”, simpler and with smaller capacity than HOLMER machines. Main competitors EXEL Industries group’s main competitors in this market are:  Ropa (Germany), which is diversifying with a range of potato harvesters;  Grimme (Germany) is the world leader for potato harvesters. Through its HOZELOCK, BERTHOUD, LASER INDUSTRIE and COOPER PEGLER brands, the EXEL Industries group, a global leader in the consumer watering and plant protection market, o ff ers innovative, high-quality products to provide solid and efficient solutions for consumers and professional gardeners. Garden Watering Watering tools are used for the garden, fl owers, vegetables and other plants in the ground or planters. HOZELOCK has a comprehensive and diverse line-up of products in each non-buried watering category: hoses, reels, connectors and fi ttings, sprinklers, timers and micro-irrigation. In this highly weather dependent world, the fl agship products are freestanding and wheeled hose reels and hoses, where HOZELOCK o ff ers leading products such as Auto Reel, an automatic rewinding reel, the Super TRICOFLEX premium hose, the SuperhoZe extending hose launched in 2017 and lastly the Tu ff hoze launched in 2020. HOZELOCK is the market leader in the UK and Scandinavia, and also operates all over Europe and Australia. 2.3.1.3 Garden spraying and watering Sales: €121.1 million, or 16.1% of total Group sales Number of employees: 379 (permanent contracts) Production sites: 2

Garden sprayers Garden sprayers make it possible to treat plants with fertilizer and protect them against weeds and other pests. In the garden business, EXEL Industries manufactures and distributes a range of spraying equipment for consumers and the semi-professional segment in France and Europe under the BERTHOUD brand, which has a reputation for the quality of its products in the agricultural sector. The HOZELOCK garden sprayers complement the BERTHOUD brand in France and in the international market. The EXEL Industries group also manufactures and distributes a range of garden spraying equipment under the COOPER PEGLER brand, recognized for its sturdiness and reliability in the agricultural markets of the UK, Latin America, South America and Africa. As an alternative to sprayers, the Group also o ff ers high-performance thermal weeders. This product range has increased in importance as consumers focus on alternatives to chemical weeding. It also meets new legal requirements concerning phytosanitary products for green spaces and private gardens in France and internationally. The EXEL Industries group also manufactures and markets a range of professional sprayers to meet the speci fi c needs of industrial markets (in particular the building trade). These products are marketed under the LASER INDUSTRIE brand name. Description of Group companies HOZELOCK group is based in Birmingham, UK. It assembles and markets gardening equipment, with a product range in watering, plant protection, technical hoses and aquatics. The group has fi ve subsidiaries in Europe and around the world. HOZELOCK EXEL is a company based in Villefranche-sur-Saône (Rhône department). It designs, manufactures and markets sprayers for semi-professionals and gardeners, as well as watering products in addition to HOZELOCK in the United Kingdom. The company also o ff ers alternatives to sprayers for weeding, in the form of thermal and electric weeders. Through its consumer brands, HOZELOCK and BERTHOUD, the company has a large market share in sprayers in France, and is enjoying strong growth in watering. Its products are also distributed throughout Europe. Main competitors EXEL Industries group’s main competitors in the watering market are:  Gardena (Germany and Europe);

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 Cellfast (Poland and Eastern Europe);  Claber (Italy and Southern Europe);  Fitt (Italy and Europe);  Dealer brands (various countries); and related to plant protection:  Matabi (Spain);  Gloria, Mesto, Solo (Germany);  Dealer brands (various countries).

EXEL Industries group I 2020 Universal Registration Document

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