BIC’s competitive positions Market shares in value BIC is the No. 2 worldwide manufacturer, with an 8.7% (1) global market share. BIC ® global market positions and market shares in value (Euromonitor Writing Instrument 2019 in value excluding pen & pencil refills)
BICMarket share by region
No. 1 with 18.9% (a)
No. 1 with 54.3% (b)
No. 2 with 14.0% (c)
No. 1 with 25.1% (d)
No. 1 with 40.5% (e)
Source: GFK Europe 7 countries – December 2020. (a) Source: Nielsen December 2020. (b) Source: NPD December 2020. (c) Source: Market Pulse Dec. 2020 in Total Stationery (Pens/Pencils/Marking). (d) Source: IRI November 2020. (e)
BIC’s Product Portfolio and Distribution Channels Since the launch of the BIC ® Cristal ® pen in 1950, BIC has continually diversified its Stationery product range. Our global writing instrument portfolio, which encompasses writing, marking, correction, coloring, and drawing instruments, is divided into over 15 product sub-segments (ball pens, rollers, fountain pens, mechanical pencils, markers, correction products, etc.).
BIC’s new focus on “Human Expression” will add more innovative products to its portfolio. Current examples of BIC’s move towards adjacent innovative segments include the extensive skin creative product pipeline for Bodymark, BIC’s temporary tattoo marker, and the acquisition of Rocketbook, the leading smart and reusable notebook brand in the US, the first demonstrative step into the Digital Writing market.
BIC’S STATIONERY BRAND PORTFOLIO
Writing instruments in India
Temporary Tattoo Markers
Lucky Pen Stationery in Nigeria
Reusable Digital Notebooks
Coloring and drawing (felt pens, coloring pencils,
Added Value Coloring (felt pens, coloring pencils)
Correction products (correction fluid, correction pens, correction tapes, and erasers) sold under the BIC ® Wite-Out ® and Tipp-Ex ® trademarks
crayons, arts & craft kits)
BIC Stationery products are intended to be available to consumers every day and everywhere. They are sold through a range of channels, including, omnichannel retail mass-market distributors, eCommerce (pure players, market places, B2B and B2C omnichannel retailers), and traditional stores, and Office Product stationers (contract stationers or office superstores).