BIC - 2020 Universal Registration Document

GROUP PRESENTATION, PERSPECTIVES, AND STRATEGY

Business presentation

From Lighters to “Flame for Life” 1.5.1.2 Expanding to “Flame for Life,” focusing on all lighting occasions, and on a more value-driven model, powered by trade-ups, personalization and innovation.

Our markets The worldwide pocket lighter market is estimated at 13.2 billion units (4.7 billion in value (1) ).

BREAKDOWNOF THE GLOBAL POCKET LIGHTERMARKET IN 2019 (BIC ESTIMATES – IN VALUE) BY REGIONS 6% Others 8% Latin America

BY PRODUCT SEGMENT

17% North America

62% Flint

44% Asia

38% Electronic

25% Europe

MARKET LEADERS

BREAKDOWNOF FLAME OCCASIONS MEXIQUE

3% Others

1% Tokai

7% EmergencyPrep 7% Logs

3% Swedish Match 6%

Flam agas

10% BBQ

57% BIC

32% Asian Player

48% Tobacco

25% Candle & incense

Associated primarily with smoking in developed countries, lighters have extensive non-smoking related usage among different types of consumer activities.

4% BBQ

5% Gas Oven

27% Tobacco

36% Gas Stove

17% Candle & incense

9% Others

BIC’s competitive positions BIC is No. 1 worldwide in branded Pocket Lighters in value. In 2019, BIC’s global market share (excluding Asia) was approximately 55% in value, BIC is No. 1 in North America (2) .

Global Pocket Lighter Market Report 2019. (1) Global Pocket Lighter Market Report 2019 (excluding Asia). (2)

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• BIC GROUP - 2020 UNIVERSAL REGISTRATION DOCUMENT •