BIC - 2019 Universal Registration Document

INFORMATIONS ABOUT THE ISSUER

Investor relations

If the Shareholders’ Meeting of May 20, 2020 approves the above-mentioned resolution, the Board of Directors will be authorized to buy back shares representing a maximum of 10% of the share capital on the date of the decision to buy back the shares (as of March 1, 2020 and for information purposes: 4,553,224 shares), for a maximum amount of 1.4 billion euros and in order to: provide liquidity and stimulate the market of the shares of the ● Company through an investment service provider acting pursuant to a liquidity agreement compliant with professional ethics standards recognized by the French Financial Markets Authority; hold them in order to subsequently remit them as payment, as ● exchange or otherwise, within the scope of potential external growth operations in accordance with the market practices approved by the French Financial Markets Authority; remit them at the moment of the exercise of rights attached to ● securities giving access to the Company’s share capital by redemption, conversion, exchange, presentation of a warrant or by any other means; allocate them to employees and officers, notably within the ● scope of sharing in the Company’s success, employee profit-sharing schemes, the stock option program, the free share plan or through an employee savings scheme; cancel them entirely or partly, in accordance with the ● conditions provided by the regulations in force, within the limit of 10% of the capital existing on the cancellation date, per period of 24 months;

deliver them in a payment, exchange or contribution ● transaction carried out in connection with an external growth transaction, merger, demerger or asset contribution, within the limits specified in the applicable regulations; implement all market practices that may be authorized by the ● French Financial Markets Authority. If some shares are bought back in order to hold them and to subsequently remit them as payment or exchange within the scope of a merger, demerger or contribution operation, the above-mentioned limits shall be decreased to 5% of the share capital on the date of the decision to buy back the shares (as of March 1, 2020 and for information purposes: 2,276,612 shares) and to a maximum amount of 700 million euros. The Company will not at any time hold more than 10% of the total number of its own shares forming the share capital. The purchase price may not be higher than 300 euros per share. The authorization so given by the Shareholders’ Meeting would be valid for a period of 18 months starting fromMay 20, 2020. It could be used during public offers on the Company’s shares in accordance with the legislation in force. The purchase of shares of the Company carried out pursuant to this authorization shall also comply with the rules enacted by the French Financial Markets Authority regarding the conditions and the periods of intervention on financial market.

INVESTOR RELATIONS 7.5.

The Investor Relations Department is dedicated to answering all inquiries from individual and institutional investors alike. Shareholder and general financial and economic information regarding SOCIÉTÉ BIC is available on the Company’s website: http://www.bicworld.com/or by addressing an email to investors.info@bicworld.com (or by sending a written letter to BIC Group – Investor Relations Department, 14 rue Jeanne d’Asnières, 92611 Clichy Cedex, France). Throughout the year, BIC holds meetings with analysts and institutional investors during roadshows and brokers’ conferences in the major financial marketplaces. In 2019, meetings were

organized in Paris, London, New York City, Frankfurt, Stockholm and Edinburgh. We also held meetings with dedicated SRI (Socially Responsible Investment) investors. At the individual shareholder level, BIC continued its proactive communication policy, issuing its Shareholders’ newsletters four times a year. In 2019, the Investor Relations Department met individual shareholders in Paris. A free information on hotline is also available to the individual shareholders to +33 (0)800 10 12 14 (toll-free number for France).

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• BIC GROUP - 2019 UNIVERSAL REGISTRATION DOCUMENT •