Worldline - Registration Document 2016

Business The Group’s business

Marketing support to help design the loyalty program and ● customer offers. merchants such as retailers, transport and leisure companies The Group offers its loyalty program services primarily to large and petrol companies in France and Spain. reporting/Integration & hosting of BI solutions), its statistical skills Based on its technical skills (Data cleansing/Ad-hoc analysis and analysis/Predictive analysis/Fraud detection) and its marketing (Customer segmentations and clustering/Lifestyle consumers with attractive offers/Marketing consultancy), skills (Define high qualified profiles/Target and recruit new BI On Demand: Set-up and hosting of BI applications ● leverage by datamining consultancy skills; Customer Interactive Marketing and Sales Promotion ● and geolocated offers in real-time based on big data Services: Omni-channel solution to promote personalized collected during interaction with their customers, merchants analysis. Through the analysis of purchasing and other data and other promotional messages, and thereby enhance can develop targeted and more effective offers, coupons customer loyalty; machine to machine data into valuable and actionable Connected Data: Creation of new services by transforming ● information. Some major retailers like U, Feu Vert, Flunch, Roche and a offers. railway company in Scotland and England use the Group’s process to reduce the amount of time customers spend satisfaction by speeding up the food-ordering or check-in “turn-aways” due to frustration at long lines, key benefits to standing in line. In addition to reducing the number of customer deploy staff to cover peak check-in times, as well as seamless merchants include better use of personnel and less need to offer the potential for revenue enhancement through integration with back office systems. Digital Self Services also Worldline’s Digital self-service allow merchant customers in the restaurant, hotel and travel sectors to increase customer BI (Business Intelligence) & Big Data Worldline proposes different offers: Digital Self-Service operation for its customers, and Worldline has shipped or refurbished over 300 kiosks in 2016. on-screen advertising revenue. Around 2,000 kiosks are in systematic integration of upselling opportunities as well as The Group currently offers self-service kiosks principally in the markets, often in connection with other solutions. The Group United Kingdom, but is expanding this offering to other key customizes to their needs using several components including typically offers customers an end-to-end solution that it typically hosted on Worldline’s servers. Many of the Group’s the kiosks themselves and data processing services that are e-Ticketing clients use its kiosks as one means for selling or needs, the Group may also offer other services, such as analysis delivering tickets to customers. Depending on the merchant’s the kiosks and manufactures the kiosks at its assembly plant in of customer data to propose targeted offers. Worldline designs from partners and other third parties. the United Kingdom using components sourced internally and

businesses enabling our clients to run the new digital experience faster whilst optimizing IT investments. existing IT assets. It accelerates the pace of the digital Platform is highly customizable with minor impacts on the existing services, with real-time capabilities to heterogeneous Digital Platform is a high-availability platform connecting all experience. Through API management, Worldline Digital legacy information system. It is leading the unified customer

6.5.1.5

Private Label Cards & Loyalty

Services

Private Label Cards

Repsol, Fuelgenie, Cineworld and Premier Inn. full range of services necessary to set up a private label card, certain affiliated sales points. The Group offers merchants the replacements, online card validation and balance checking, including card application processing, card issuing and management, collections and dedicated call center support. The electronic invoice generation and payment processing, credit hospitality, leisure and fleet companies in France, the United Group provides private label card services primarily to oil, customers for the Group’s private label cards include, Eni, Kingdom, and Spain and in the oil and gas sector in India. Key The Group offers retailers and service providers an end-to-end process of offering private label payment cards, including closed set of solutions that allow them to outsource some or all of the loop payment cards that can be used for payment only at Data Loyalty Programs, BI (Business Intelligence) &Big management, sales promotion tools and innovative self-service The Group offers retailers tailored solutions for loyalty program across the different stages of the customer journey, before, kiosks to enhance their relationships with their customers merchants better target and adapt their offers to evolving during and after the sales process. These services help customer expectations, increase the frequency of customer returns on marketing and promotions through a better interaction to create new sales opportunities, and improve understanding of their customers’ needs. Loyalty programs managing loyalty programs, the Group manages loyalty cards With over 20 years of experience in implementing and Group offers merchants a range of services including: primarily in France, the Benelux region, Germany and Spain. The follow-up; control customer data from enrollment to loyalty activity Customer database setup, storage and management to ● flexible tool to generate loyalty rewards and promotional a loyalty and sales promotion rules engine that provides a ● coupons; Analysis and interpretation of customer data to better ● marketing programs; and understand customer behavior and expectations and adapt

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Worldline 2016 Registration Document