Worldline - Registration Document 2016

Business Strategy

Capture strong cross-selling opportunities within existing customers

6.4.2

comprehensive positioning across the extended payment value clients, to whom it may currently provide only a limited range of chain to broaden and strengthen existing relationships with array of end-to-end technology solutions across global business its extensive services portfolio, by seeking to offer them its full of ACS services in Asia. The Group will continue to increase the lines. This strategy has already given first results, with the launch solutions, Omni-Channel Commerce, Cloud ECR, payment bundling or cross selling of its offers: targeting & marketing acceptance & acquiring, accounting solutions. Additionally, in extensive cross-selling opportunities afforded by its The Group has begun and intends to continue to leverage the

the Atos group’s broad existing customer base. Atos group to capture cross-selling opportunities deriving from regions in which it currently operates. The Group also plans to through all of its global business lines in each of the geographic leverage its relationship with and continued support from the line with its strategy to enhance its international footprint, the merchant clients with global operations, services in other Group seeks to offer its existing customers, particularly its larger Group currently has operations in those regions. Through its geographic regions in which they operate, whether or not the aims, over time, to provide the full range of services that it offers globally centralized vertical organizational structure, the Group

Extend international footprint

6.4.3

and the breadth of products and services that it offers across on-the-ground knowledge of the countries in which it operates, the payment value chain, which provides for extensive business lines and geographic regions. For instance, the Group cross-selling and expertise sharing opportunities across more recently, its strategic alliance with Komercni banka (KB launched its Commercial Acquiring business in Slovakia, and activities in the Czech Republic. The acquisition of Paysquare Smartpay) has enabled the Group to launch merchant services brings the Group a significant presence in Germany in Merchant reinforces the Group’s market position in the Netherlands, Services and opportunities to expand further in Poland. in which it currently operates is equally fundamental to its The expansion of the Group’s footprint beyond the 22 countries group’s extensive international footprint, the Group currently growth strategy. To that end, by, in part, leveraging the Atos Atos group operates, notably Northern America thanks to extends its reach to the more than 72 countries in which the and will seek to take full advantage of this additional reach going former Xerox ITO business now integrated in the Atos group, forward.

beyond, with a focus on emerging markets. The Group will seek jurisdictions over time. In Europe, the Group intends both to to extend the full breadth of it product offering to all of its submarkets in which it currently occupies a leadership position, consolidate its positions within the various payment services within these countries by leveraging its ability to offer solutions and to expand the scope of services and products that it offers across the extended payment value chain. A key component of the Group’s strategy is the consolidation European markets in which it has traditionally operated and and extension of its international presence, both within the Ultimately, the Group aims to offer the full range of its services portfolio in each of the countries in which it currently operates. which it currently has a smaller footprint but sees significant The Group also intends to expand in key regions in Europe in and Central & Eastern Europe. All the while, the Group seeks to growth potential, including the Nordics, United Kingdom, Iberia competitors, particularly in Europe. This competitive advantage maintain its distinct competitive advantage relative to its global and compliant technology infrastructure locally, its local stems from the Group’s ability to access and leverage secure

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scale efficiencies Leverage franchise and brand to attract new customers and optimize

6.4.4

expected to increasingly opt to outsource key functions to third financial institutions, forced to reassess their cost structures, are its customer portfolio. Additionally, as regulatory changes alter distributor and partner sales networks to drive the expansion of the mechanics of the payment services industry in Europe, scale efficiencies, the Group intends to continue to develop its As part of its strategy to attract new customers and optimize

position within the European payments market and full range of party payment service providers. Given its scale, leadership Group is ideally positioned to expand its banking customer base services offered across the extended payment value chain, the banks. by capitalizing on the accelerated outsourcing trend among

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Worldline 2016 Registration Document