SOLOCAL_Registration Document_2017

1

SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES

1.1 1.2

HISTORY AND DEVELOPMENT

10 10 11

1.3

OVERVIEW OF THE SECTOR Leading players in the internet The advertizing market in France The French Internet advertizing advertizing market

21

BUSINESS OVERVIEW

1.3.1

21 22

1.2.1 1.2.2

The Group’s competitive strengths

1.3.2 1.3.3 1.3.4 1.3.5 1.3.6

Existing product line and

organization

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market

22 23 25 26 28 30

1.2.3

New structuring of the SoLocal

Market segments

product offering

13 17 18 18 20

Key drivers of demand Competitive environment

1.2.4 1.2.5 1.2.6 1.2.7

Digital services packages

Customers

1.4 1.5

STRATEGY

Audience

ORGANIZATIONAL STRUCTURE

Partnerships and alliances

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2017 Registration Document SOLOCAL