SOLOCAL_Registration Document_2017

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SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.3 Overview of the sector

The charts below show the historical and estimated future expenditure in billions of euros in the Display segment in France (including and excluding video) for the years indicated.

CAGR 17-20E

CAGR 17-20E

18%

15%

1.4

0.9

1.2

0.8

1.0

0.9

0.6

0.8

0.5

0.7

0.4

0.3

2015A 2016E 2017E 2018E 2019E 2020E

2015A 2016E 2017E 2018E 2019E 2020E

Display (ex. vidéo)

Display (vidéo)

Sources: Zenith, Ad Expenditure Forecasts, December 2017.

Search Search advertizing is the influence that can be exerted so that an advertizer’s web page appears in the results of the searches carried out by surfers using search engines, by associating it with terms, phrases or keywords used in Internet searches. Products in the Search segment include paid listing (payments made to ensure that a web page is indexed by a search engine), search engine optimization (improving the attributes of a web page to increase its visibility in the free search engine results) and sponsored links (payments made for clicks and text links appearing in the search results of specific keywords). According to a Zenith report published in December 2017, Search Advertizing accounted for nearly 55% of the Internet market in France in 2017, and is expected to achieve a CAGR of roughly 6% by 2020. The chart below shows the historical and estimated future expenditure in billions of euros in the Search segment in France for the years indicated.

Internet classifieds Internet classifieds relate to the payment of commissions for the listing of particular products or services on directories and portals on the Internet, for example job offer websites, real estate portals, automotive referencing and directories of general classifieds. There are two business models for Internet classifieds: horizontal, where a directory has no particular specialization and l may include a variety of services (e.g. mobile devices, furniture, books and accessories); and vertical, where a directory specializes in a particular category or l group of categories (automotive or real estate, for example). In 2017, Internet classifieds accounted for an estimated 14% of Internet advertizing spending in France. This proportion is expected to remain stable until 2020.

CAGR 17-20E 6%

2.4

2.3

2.2

1.9 2.0

1.8

2015A 2016A 2017E 2018E 2019E 2020E

Search

Sources: Zenith, Ad Expenditure Forecasts, December 2017.

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2017 Registration Document SOLOCAL