SOLOCAL_Registration Document_2017

SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.2 Business overview

In particular, the Group intends to increase its revenues from Booster Site and Booster Contact offerings by 60% in 2018. These “performance offerings” are turnkey solutions that enable professionals to purchase a fixed number of leads at a set price and include the creation of ads on Google and Bing’s search engines, the creation of landing pages offering various means of introducing the Internet user to the professionals and the continuous optimization of this visibility by a traffic management team, using algorithmic solutions that allow the best key words to be purchased at the best price. Relaunched in late 2017 and early 2018 through the strengthening of the Group’s partnerships with Google and Bing, these offerings based on the search engine advertizing (SEA) of the two partners have already attracted some 3,000 customers per month, with an ARPA of €260 per month and a significant gross margin. More broadly, the Group intends on widening its range of performance offerings by extending them to include social media. A number of performance choices are on offer, ranging from simply generating additional fans on Facebook (in order to develop the customer’s Facebook page) to more sophisticated advertizing campaigns tailored to the customer’s business sector, to generate leads using Facebook’s click-to-call or click-to-form products which will directly support the customer’s activity. A video-specific product will also be offered. In terms of programmatic display, the Group’s Local Impact offering, launched in a beta version in September 2017, should be rolled out to all large customers. Gradually all performance generation functionalities will be brought together on a single platform, thus enabling the Group to offer its customers leads at an extremely competitive price thanks to continuous determinations on the main market platforms, PagesJaunes, Google and Bing, before gradually extending to all programmatic platforms and social media. As a result, the Group intends to strengthen its role as digital adviser for its customers, enabling businesses to benefit from the most efficient and cost-optimized visibility in real time. Finally, access to all of these offerings will be simplified through the introduction of a new range which will include four service packs for customers starting in 2018. The first two packs will be based on the Group’s expertise, developed around online presence management. The second pack will also enable businesses to manage their e-reputation (recovering all reviews posted by consumers and giving the customer the ability to respond in real time via the Prolive application). The third pack will enable businesses to choose bundles including a number of key words associated with their business and location (or region where they operate), enabling them to achieve priority ranking on the Group’s proprietary media

(PagesJaunes, Apple), combining it with visibility on the Group's partner’s media (Bing, Yahoo!, Apple) and a major integrated advertizing platforms (Google). This pack will include digital presence and e-reputation solutions. The fourth pack will enable businesses to boost their visibility with performance offerings. All of the service packs will include support from SoLocal (customer onboarding, continuous assistance etc.) with access to a digital coach, a mobile app and an Internet platform. As such, SoLocal is set to redefine the whole customer experience for each customer segment so that the Group can guide its customers at each stage of their activity, offering them the best possible level of service. DIGITAL WEBSITES The Group offers a full range of websites across all type of devices (computers, tablets, smartphones, etc.) and across all the major social media, covering various market segments: namely “Premium” websites, “Privilege” websites and “Visibility” entry-level websites. These offers will soon be complemented by basic, entry-level websites integrating e-commerce solutions. The effectiveness of this offer is based on solid industrial platforms, on the Group’s expertise in the digital field (in particular concerning website design or SEO (search engine optimisation)), with a highly industrialized website development process and listing synergies with PagesJaunes.fr (through direct links on PagesJaunes.fr which redirect traffic between PagesJaunes.fr and the customers’ websites). These elements enhance the visibility of websites on search engines and the integration with the Group’s main digital services. All the websites developed are designed for fixed and mobile devices, although a shift to a “mobile first” logic is envisaged. While the Group’s “Privilege” websites (approximately 4,000 customers since the launch of the product at the end of 2015) target more mature customers with strict differentiation requirements (ex., exclusive design and enhanced SEO) and a need for advanced transactional solutions and tools, the “Premium” sites (approximately 4,500 customers since the launch of the product in 2017) target the core of the market. As a result of the Group’s “Premium” websites offering, the number of websites produced by its “Privilege” and “Premium” website offerings tripled in 2017 over 2016. The “Visibility” entry-level websites offering (approximately 60,000 customers since the launch of the product in late 2000) is the Group’s basic offer, mainly targeted at first-time buyers. Each has access to standard transactional features (quote request and appointment booking), with the exception of the e-commerce feature on the “Privilege” websites, which will be launched this year.

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2017 Registration Document SOLOCAL