SOLOCAL_Registration Document_2017

SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.2 Business overview

EXISTING PRODUCT LINE AND ORGANIZATION 1.2.2

The Group has historically organized its activities into two main activities: Internet and Print & Voice. Internet. The Group’s Internet activities are structured around two business lines, which accounted for 84.1% of the Group’s revenues in 2017: in the Local Search business line, the Group offers digital l solutions and services to its customers enabling them to enhance their visibility and develop their local customer contacts, mainly through online listings, which the Group offers via its own media, like PagesJaunes and Mappy, and via partnerships, in particular with Google, Bing (Microsoft), Apple, Facebook and Yahoo!. Local Search activity generated revenues of €489.9 million (76.8% of Internet revenues) for the year ended 31 December 2016 and €461.3 million (72.6% of Internet revenues) for the year ended 31 December 2017; in the Digital Marketing business line, the Group offers all l businesses, from VSEs and SMEs to the largest corporations and the opportunity to develop their Internet presence through its own media and its partners’ media. This highly scalable, rapidly growing activity is focused around three product lines: (i) The Group has recently announced a new “go-to-market” market access approach focusing on digital services and is currently redefining the scope of its activities. SoLocal aims to become the preferred local digital services partner for French businesses in supporting their growth. In order to achieve this objective, the Group has begun to restructure its activities such that the organization described in two business lines in paragraph 1.2.2 will evolve in 2018 into five new digital service lines. The Group aims to ensure that its digital services now cover the entire Web and are deployed across all market segments, from the smallest to the largest business. Its digital services offering will draw on the Group’s main assets and expertise. It will use and continue to benefit from: (i) its large customer base (approximately 469,000 customers at 31 December 2017 – average number of customers of the reporting period who subscribed to an Internet product) and a database of approximately 4.2 million professionals; (ii) its strong local presence in France (with 1,249 local sales representatives in and 762 telesales dedicated to the French market at 31 December 2017); (iii) its strong audience generated by the wide reach of its proprietary brands and media (in particular PagesJaunes and Mappy); (iv) its technology platforms (including the Group’s proprietary media – PagesJaunes and Mappy – its programmatic tools – found in the Digital Advertizing service line – its presence management solutions – found in the Digital Presence service line – and its Website platforms – found in the Websites service line), leveraging the scalability of the Group’s activities;

websites and content; (ii) transactional services; and (iii) local programmatic. Digital Marketing activity represented revenues of €147.8 million (23.2% of Internet revenues) for the year ended 31 December 2016 and €174.5 million (27.4% of Internet revenues) for the year ended 31 December 2017. The highly differentiating technologies of the Group’s Digital Marketing business line have been created over the last five years and have experienced rapid growth (revenue increased by 18.1% in 2017 compared to 2016). Print & Voice. The Print & Voice activities include the publication, distribution and sale of advertizing space in printed directories (PagesJaunes, PagesBlanches), as well as other activities of the Group called “Voice”, which include telephone directory enquiry and reverse directory services. The Print & Voice activities generated €163.5 million or 20% of the Group’s revenues for the year ended 31 December 2016 and €120.0 million or 15.9% of the Group’s revenues for the year ended 31 December 2017. Until 2017, the Group’s products were marketed through six vertical business units: Retail, Services, Home, BtoB, Health & Public, as well as through an International business unit. (v) its robust partnerships with major search engines on the Internet and social media (including Bing, Google, Yahoo!, Apple and Facebook); and (vi) its unique local data, which includes rich data on the local purchasing intentions of more than 25 million Internet users, geo-localizing data from almost 5 million mobile users and about 5.5 million geolocated sales points. The Group’s activities will now be structured around the following five complementary lines of digital services: Digital Presence, Digital Advertizing, Digital Websites, Digital Solutions and Print to Digital. Through these five lines of services, which it will adapt to the development of demand and technologies, the Group aims to remain the trusted partner of its customers’ digital growth.

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NEW STRUCTURING OF THE SOLOCAL PRODUCT OFFERING 1.2.3

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DIGITAL SERVICES GATEWAY FOR ALL COMPANIES

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DIGITAL PRESENCE

DIGITAL ADVERTIZING

DIGITAL WEBSITES

DIGITAL SOLUTIONS

PRINT TO DIGITAL

PRESENCE MGT STORE LOCATOR E-REPUTATION

SEARCH: Ranking, Performance DISPLAY: Social media, Properties Programmatic, Video DATA DIRECT MARKETING

ALL RANGE OF WEBSITES E-COMMERCE WEBSITES

BOOKING MGT

FLYERS AUGMENTED DIRECTORIES DIGITAL LOCAL GUIDES

CRM MKTG AUTOMATION E-PAYMENT CLOUD, HOSTING E-TRAINING

FULL WEB - ALL DEVICES - ALL SEGMENTS MEDIA - DATA - TECH - PARTNERSHIPS - NATIONAL AND LOCAL COVERAGE

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2017 Registration Document SOLOCAL