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One ambition: to improve the well-being of all The Group and its environment
THE GROUP AND ITS ENVIRONMENT 1. A Group attentive to its ecosystem 1.1
Within each of their respective perimeters, the Group’s teams listen to their stakeholders and, above all, to their customers. The Group’s organization, size, international dimension and diverse business portfolio imply decentralized management of the dialogue with stakeholders, allowing the operating entities broad autonomy in conducting their businesses. Dialogue must be constructive, transparent and based on mutual trust.
To better organize this dialogue, priority stakeholders have been grouped according to challenge (see illustration below). This provides a formal structure for feedback on internal and external stakeholders’ expectations, with a Group function being mandated, for each stakeholder, to compile the expectations expressed at the local, national and international levels. This ensures that stakeholders’ key expectations are factored into the Group’s long-term strategy.
STAKEHOLDERS
MARKETING Market Customers, users, purchasing advisors, suppliers
CORPORATE SOCIAL RESPONSIBILITY (CSR) Civil Society NGO’s, foundations, associations, universities, secondary and professional education, on-line media (social networks, blogs, etc.)
SUSTAINABLE DEVELOPMENT
Regulatory authorities and lobbying partners Governments, regulators, inter-governmental entities, international organizations (UN, ILO, etc.), inter-professional associations, Green Building Councils
DELEGATIONS Local communities Local governments (elected representatives, administrations, etc.), opinion leaders, neighborhood of sites (private or public companies, individuals, etc.), traditional media
FINANCIAL COMMUNICATIONS Investors Shareholders, of which : employees, institutions, individuals, ISRs, rating and ranking agencies
HUMAN RESOURCES Employees
Employees, temporary workers, employee representatives, work/study students, interns
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