R ubis Énergie’s objective is to meet the basic needs of populations of the Group’s host countries in terms of mobility, heating, cooking, electricity, etc., for populations, through control over the entire logistics chain. The Group offers a diversified matrix of products and offers: ● automotive fuel in gas stations; ● LPG for heating, cooking, hot water, etc.; ● fuel for professional customers in industry (mining, electricity, etc.); ● aviation fuel for air transportation; ● bitumen for road contractors; ● lubricants for the maintenance of vehicles and engines in industry. The Group’s strength is its decentralized organization, each local subsidiary being a profit center in its own right. This system ensures that local managers have a deep understanding of their region and guarantees an appropriate investment policy. This organization has been in place for many years within the Group, and has consistently demonstrated by ensuring the sustainable accessibility of our products
its effectiveness. It results in motivated and responsible teams, flexibility allowing reactivity and efficiency, and market share gains. Rubis Énergie has a network of 1,065 gas stations, located mainly in Africa and the Indian Ocean (55% of the footprint) and the Caribbean (37%). 74% of our network is located in regulated markets, ensuring the stability of our margins. The Group is currently developing additional services for our customers in addition to the sale of traditional fuels in gas stations. The idea of bringing convenience to customers is a new development thrust for our gas stations, which could ultimately represent up to a third of the network’s gross margin. We are working on innovative concepts aimed at satisfying the needs and desires of customers on the go: ● additional mobility-related services; ● quality hot spot and fast food services; ● stores with a modular approach; ● automotive fuel cards offering
exclusive offers and services to promote customer loyalty.