4 CSR AND NON-FINANCIAL INFORMATION - Working responsibly and with integrity
LONG-TERM SOCIO-CULTURAL PROGRAMS WITH GROUP SUBSIDIARIES
Ndao Hanavao, a social design innovation lab With Vitogaz Madagascar (Antananarivo, Madagascar)
Ndao Hanavao (let’s innovate) is a local initiative set up in 2018 by Rubis Mécénat in association with Vitogaz Madagascar in Antananarivo. An innovation and creation lab devised by designers and young Malagasy vocational trainees, together with local craftspeople, engineers and actors in the community, Ndao Hanavao seeks viable and sustainable solutions to some of the societal issues faced by very vulnerable sectors of the Malagasy population, through the creation of design objects. For its first project, Ndao Hanavao invited 2 French designers from The Polyfloss Factory, Christophe Machet and Émile de Visscher, to develop the concept of their Polyfloss machine in Antananarivo and to set up a sustainable incubation, experimentation and training workshop to address the transformation of plastic waste, a major local issue.
“Madagascar is one of the richest countries in terms of raw materials. And yet, its inhabitants can no longer access this wealth, because the raw materials are sold abroad. Conversely, plastic is imported on a large scale and never leaves. It accumulates in dumps and on store shelves. Madagascar is being emptied of its wealth and filled up with plastics. How do we change this situation? How can we make this material a new resource that can be incorporated into traditional crafts and the Malagasy identity rather than grubby waste clogging up rivers, trees and overflowing trash cans? This is the challenge of the Ndao project.” Émile de Visscher, designer, The Polyfloss Factory, 2019