4 CSR AND NON-FINANCIAL INFORMATION - Working responsibly and with integrity
RUBIS MÉCÉNAT: CORPORATE CULTURAL SPONSORSHIP
arts and design with young adults from disadvantaged communities in some Group countries. Parallel to this, it supports artists in France and abroad by commissioning works for specific locations and for the Group’s industrial sites in association with cultural institutions. For each commission, Rubis Mécénat helps with the production of works and supports artists throughout the research and creation process. This support also entails long-term support, via the purchase of works and producing artists’ publications and videos. Three socio - cultural programs are currently being supported by Rubis Mécénat: Of Soul and Joy, a photography project in South Africa (since 2012), InPulse, a creative platform around the visual arts in Jamaica (since 2015), and Ndao Hanavao, a social design innovation lab in Madagascar (since 2018). Through its commitment, Rubis Mécénat forges long-term links based on solidarity and trust. In going closer to those who are the furthest removed from art, Rubis Mécénat asserts its belief in its educational and societal virtues. This touches not only students, but also invites the local community to enter into constructive dialog on visual arts and design.
KEY FIGURES OVER
Since 2011, Rubis Mécénat has endeavored to develop a sponsorship policy that finds a place in the working lives of Rubis Group employees. Through commissions placed with local artists, such as in Réunion with SRPP and the Kid Kréol & Boogie association, the commissioning of photographer Geert Goiris’ project on the industrial landscape in Europe, long-term socio-cultural programs developed in collaboration with local subsidiaries such as Easigas, Rubis Energy Jamaica and Vitogaz Madagascar, and internal artistic projects such as inviting the association LE M.U.R. to help create collaborative murals at Vitogaz in La Défense, the Group’s cultural fund has over the years developed cultural projects that are customized according to local issues encountered by subsidiaries. Rubis Mécénat has helped enable some of these to become locally active social and cultural players. There will be many more projects to come, contributing to the development of the Group’s sponsorship activities internationally. Since 2011, Rubis Mécénat, the Rubis Group cultural fund, has promoted artistic creativity in all Group countries. The fund develops long-term artistic and social initiatives through educational programs on the visual
150 YOUNG ADULTS (aged 15-30) supported in its educational programs OVER 60 STUDY GRANTS awarded to young artists 16 ARTWORKS COMMISSIONED from artists in France and abroad in collaboration with the cultural institutions and industrial sites of the Rubis Group 17 BOOKS published on projects driven by Rubis Mécénat and artists supported by the cultural fund and over 20 VIDEOS produced OVER 100 WORKS OF ART comprise the Rubis Mécénat collection
and are exhibited in the offices of the Group and its subsidiaries