QUADIENT - 2019 Universal Registration Document

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CORPORATE OVERVIEW Strategy

Strategy 1.2

At the end of March 2020, in an economic context disrupted by the COVID-19 pandemic, Quadient decided to suspend the indication given up to 2022 as part of the Back to Growth plan, presented below. The reader is invited to refer to Quadient Investor relations website at the following address https://invest.quadient.com/ for the latest updates published by the Company.

1.2.1

"BACK TO GROWTH" STRATEGY

On 23 January 2019, Geoffrey Godet, Quadient’s Chief Executive Officer since 1 February 2018, unveiled its strategy for the 2019-2022 period. Named “Back to Growth”, this strategy aims at expanding and growing the Group while accelerating its transformation to reach a more balanced business profile designed to deliver sustainable and profitable organic growth going forward. Quadient decided to rebalance its portfolio by focusing it, alongside with Mail-Related legacy business, on key growth engines in which Quadient has already proven its legitimacy and strengths: Customer Experience Management, Business Process Automation and Parcel Locker Solutions. Quadient will continue to develop these strategic activities by reinforcing its positions in key geographies where prospects for profitable growth have been identified via organic investments and bolt-on acquisitions made in a disciplined way. To support this ambition, Quadient has also changed its operating model to become an integrated company, so that it can act smarter and faster to better meet its customers’ expectations and market trends. Clear priorities, a modern brand, new ways of doing business, a renewed management team, and a new The refocus of the Company on its Major Operations goes hand in hand with the implementation of an organization aimed at conducting these businesses in a more integrated manner than in the past. In addition to each one of the four major solutions being overseen by a dedicated Chief Solutions Officer, the operations will be primarily structured under geographical responsibilities with North America and the main European countries the latter being divided into three regions: France & Benelux; United Kingdom & Ireland; Germany, Austria, Switzerland and Italy. All other geographies and the Other Solutions summarized in section “Other Solutions” are organized into the Additional Operations segment, which is separately managed. Since 1 February 2020, the leaders of these operations report directly to the Company’s Chief Operations Officer. STREAMLINE OPERATIONS 1.2.2

approach to managing solutions in a more integrated way will continue to foster a cultural change throughout the organization. This increased collaboration and unified culture is reinforcing the ability for Quadient’s management team to execute the new strategy. To achieve this strategy, Quadient intends to: reinvest in its highly cash generative Mail-Related ● Solutions offering; focus on four major solutions, in two main geographies, ● namely North America and its main European countries; seize bolt-on acquisition opportunities which, together ● with organic growth in selected business segments, will contribute to scale up the major offerings; streamline the organization to operate in a more ● efficient and integrated way; either grow, improve or exit the Additional Operations ● by no later than 2022; adapt the shareholder return policy and allow for ● potential re-leveraging to gain flexibility in capital allocation. The support functions continue to play a key role, including the oversight of the Company’s overall transformation, driving the Company’s digital transformation of its systems and back-office operations, forging a common marketing vision, centralizing the development and management of the Company’s product portfolio, strengthening synergies for both R&D and supply chain and continuing to maintain a discipline of financial planning, cash management and internal controls. As one organization, Quadient is able to leverage its core assets across all solutions to better serve our customers. This includes supply chain and logistics, R&D for all software and cloud-based solutions, sales and services within the regions and back office services such as human resources, finance, marketing, legal, CSR, and IT/digital.

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UNIVERSAL REGISTRATION DOCUMENT 2019