PERNOD RICARD - Universal Registration Document 2019-2020

Our value creation model

Our resources

Our consumer-centric strategy

HUMAN CAPITAL Our employees around the world are at the heart of everything we do. Their mindset and the diversity of their expertise and profiles gives the Group greater agility and adaptability in an increasingly volatile context.

44% of newly recruited employees (d)

• 94 production sites in 24 countries (a) • Natural resources from + 275,000 hectares of land including 5,602 hectares of vineyards operated by the Group • Share Capital allocation: Société Paul Ricard & Others (16.4%), GBL (7.5%), Board/ Management/ Employees/ Treasury/Shares (2.5%), Institutional Investors (69.5%), • 38 strategic brands in our global portfolio, the House of Brands • 16 Brands in the ImpactTop 100 • 4 Marketing Centres of Excellence to sharpen consumer • 18,776 employees across close to 80 affiliates • 88% outside of France • Women make up 37% of global workforce (a) and insight (Cultural Foresight, Equity,

5 consumer trends impacting our strategy

• 1.7% of Group payroll invested in training (d)

Consumer Understanding & Targeting, Shoppers,

A quest for meaning and new experiences

A new geopolitical context

INTELLECTUAL CAPITAL Innovation is part of our DNA. Our Brand Companies and Market Companies continuously work to ensure that we respond to our customers’ and consumers’ desires and expectations.

E-Shoppers & Travellers, Mix Optimisation) • Implementation of global digital

The emergence of newmiddle classes

Digitalisation of usages and work

The need for agility and responsiveness

tools that allow us to adapt our marketing strategies in real-time

• EUR 5.1 billion (a) in maturing inventory • EUR 364 million of CAPEX • Distribution network in +160 countries Individual Shareholders (4.1%) (i) • Net debt/EBITDA: 3.2x (a) • Market capitalisation: EUR 41 billion (a)

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FINANCIAL CAPITAL Our investors and shareholders provide the financial resources and stability needed for the Group to undertake its activities.

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INDUSTRIAL CAPITAL We continuously strive to improve our manufacturing and distribution processes in terms of safety, quality and efficiency, capitalising on the many innovations brought about by Industry 4.0.

• Code for

• Targeted action on the ground to tackle alcohol-related harm. Often working with industry peers and external partners.

Commercial Communications ensures that our commercial communications do not encourage or condone irresponsible consumption or misuse of any kind.

SOCIAL CAPITAL Due to the diversity of our brands, Pernod Ricard is deeply rooted in local communities. We are committed to building long-standing and ethical relationships with all our partners – farmers, suppliers, academics & bartenders.

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4 ESSENTIALS • Operational excellence • Talent development • Sustainability & Responsibility (S&R) • Route-to-market / consumer

4 ACCELERATORS • Portfolio management • Innovation • Premiumisation & luxury • Digital acceleration

ENVIRONMENTAL CAPITAL Natural resources and raw materials are used at every stage of production up until the final packaging. We are committed to nurturing our terroir and producing our products in a circular way, in order to ensure the resilience of our business.

• Energy consumption per unit produced: 6.19 kWh per litre of distilled pure alcohol (d) • 6.5millionm 3 of water consumption (f)

• The primary materials used for packaging are glass (875 kt) and cardboard (59.7 kt). (d)

(a)Asat30June,2020. (b)According to the2019 ISay survey. (c)Perunitofproductionbetweenfiscal yearsFY10andFY20. (d) InFY20.

(e) ImpactDatabank 2020, basedon2019data.

beingexclusivelyusedbycooling installationsand restoredwithout any impacton theenvironment. (g) Internaldefinitionof top management:JobbandCandabove.

(h)Since2010. (i)Asat31March2020.

(f)22.8millionm 3 ofwaterwas taken from theGroup’s industrialsites.Only6.5m 3 constitutewaterconsumption, the rest

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Pernod Ricard Universal Registration Document 2019-2020

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