PERNOD RICARD - Universal Registration Document 2019-2020

In 2018, we launched a newstrategic roadmap, ‘Transform&Accelerate’ with a clear objective: to transformour organisation andways of working together in order to accelerate our growth. Mutualising, prioritising, simplifying, are some of the guiding principleswhich have already helped theGroup to gain in agility and operational efficiency, qualitieswhich have proved to be essential not only during themost acutemoment of the pandemic but evenmore so in preparing for our future.

‘ TRANSFORM & ACCELERATE ’ TO WIN IN OUR BATTLEGROUNDS In order to meet our consumers' expectations, we’ve identified four battlegrounds: winning in our key markets: US, China, India and Global Travel Retail; building ‘passion brands’; funding our journey by pursuing sustainable and diversified growth; and valuing people, making our employees and communities the drivers and beneficiaries of this acceleration.

Consisting of 21 concrete actions, this plan aims to transform our company in order to ‘Prepare the Future’ and accelerate our growth by getting ‘More from the Core’. The success of this strategic plan is based on an economic model which places the consumer at its centre and which is built around four Essentials based on our historical strengths and four Accelerators aimed at responding to changing trends in our markets.

PORTFOLIO MANAGEMENT Position one of our brands at each and every shared moment of celebration, rooted in local specificities

INNOVATION Create brand experiences through new products and services

PREMIUMISATION & LUXURY Premiumise the portfolio & strengthen our position as the leader in luxury spirits

DIGITAL ACCELERATION Accelerate the integration of digital into everything we do

4 ACCELERATORS

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Pernod Ricard Universal Registration Document 2019-2020