PERNOD RICARD - Universal Registration Document 2019-2020

Our strategy ‘ Transform & Accelerate ’

OUR CONSUMERS ARE AT THE HEART OF OUR STRATEGY Today’s consumer landscape is constantly changing, shaped by a number of forces. A new ‘connected’ consumer is emerging, who is thirsty for a sense of purpose and new experiences. There is greater awareness of what’s happening around us leading to a focus on all things local and environmental concerns. In newer markets, rapid economic development is dramatically expandingthebaseofmiddle-classandaffluentconsumers,changing consumptionpatterns. All over theworld, technology is transforming consumer behaviour, which is disrupting traditional relationships

between businesses and customers, and requires the invention of new types of engagement.

These changes, which have accelerated with the Covid-19 crisis, have a direct impact on our business: our proximity to consumers is essential to ensure our decisions reflect their aspirations. Equally, the rapid pace of change requires speed and agility in our decision-making.

OPERATIONAL EXCELLENCE Reduce complexity & foster efficiency

TALENT DEVELOPMENT Recruit, retain & develop diverse teams

SUSTAINABILITY & RESPONSIBILITY (S&R) Lead the industry in Sustainability & Responsibility

4ESSENTIALS

ROUTE-TO-MARKET / CONSUMER Capitalise on our many different distribution channels in order to reach all of our customers and consumers

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Pernod Ricard Universal Registration Document 2019-2020