PERNOD RICARD - Universal Registration Document 2019-2020

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Our cardinal values Our three cardinal valuesmake up our culture and connect everyonewhoworks at Pernod Ricard throughout theworld and across our brand portfolio: 95% of our employees say

they support theGroup’s values (1) . ENTREPRENEURIAL SPIRIT • Autonomy • Initiative-taking • Audacity • Appetite for risk

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We embrace our entrepreneurial spirit by promoting creative thinking andempoweringour teams to innovate. Part of our ‘TransfoHRm’ strategy is about defining and implementing amodel of leadershipwhichmanagers are evaluatedonevery year andwhich is foundedonboldness, a conquering spirit, the ability to adapt andcollaborate, aswell as thedesire tomake themost of diversity,

MUTUAL TRUST • Freedom to act • Open dialogue • Right to make mistakes

An attitude: conviviality, which defines our purpose Last but not least, conviviality is probably themost important element of our Mindset. First of all, because it gives ameaning to our three cardinal values: there can be nomutual trust or initiativewithout conviviality, that is to say without simple, informal, non-hierarchical, direct and transparent relationships. Secondly, because conviviality is our purpose and our métier . Our corporate signature ‘Créateurs de convivialité’ is about turning every social interaction into a genuine, friendly and responsible experience of sharing. Finally, in these uncertain times inwhichwe need to act faster and be ever more agile, conviviality is a performance accelerator because it encourages more collaborativeworking. 83%of our employees believe that conviviality is what makes Pernod Ricard unique (1) .

Wework in a spirit of collaboration andmutual trust. There can beno entrepreneurial spirit without trust. Likewise, trust is a prerequisite in all our relationswithour partners. As part of our S&R roadmapwe areworkinghand inhandwithour stakeholders – farmers, suppliers and local communities – to identify andmap the social andenvironmental risks inour supply chains. Today, close to92%ofMartell’s 1,200partner winegrowers take an active part inworking to improve environmental practices. SENSE OF ETHICS • Respect • Transparency • Good stakeholder relations Beyond the very nature of our business – the sale of alcohol which requires a great sense of responsibility – ethics is a central element of our culture. Indeed, in the sameway as there is no entrepreneurial spirit without trust, there canbeno trust without respect for others and transparency in relationships. Doingbusinesswith the same requirement of integrity is crucial for uswherever we are in theworld. InSeptember 2019, we successfully launched amandatoryMOOC (4) for all employees (92%completion rate so far) to ensureproper ownershipof our newCode of BusinessConduct whichdefines our responsibilities in ten key areas, fromthe fight against corruption andmoney laundering to theprotectionof personal data andour brands.

(1) I say survey, July 2019, Willis Towers Watson. (2) 680 World’s Most Admired Companies, Fortune magazine, 2020. (3) 500 Meilleurs Employeurs en France, Capital magazine, 2020. (4) Massive Open Online Course.

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Pernod Ricard Universal Registration Document 2019-2020