PERNOD RICARD - Universal Registration Document 2019-2020

3. SUSTAINABILITY & RESPONSIBILITY The four pillars of the good times from a good place roadmap

IARD AND COLLABORATION WITH INDUSTRY Pernod Ricard is a member of IARD, a non-profit organisation dedicated to reducing inappropriate alcohol consumption. IARD works with the leading global beer, wine & spirits producers who have come together to be part of the solution in combatting harmful drinking. IARD engages with the public sector, civil society and private stakeholders, and is aligned with the WHO’s goal to reduce the harmful use of alcohol by at least 10% by 2025. IARD’s work is informed by scientific evidence on alcohol and health, as well as alcohol policy. Its tools and resources are intended to support all stakeholders in providing them with approaches that can be tailored to local needs and contexts. IARD and its members acknowledge the mandate given to economic operators in the area of production and trade of alcoholic beverages by Heads of State and governments in the UN Political Declaration on Non-Communicable Diseases in 2018 to “take concrete steps, where relevant, towards eliminating the marketing, advertising and sale of alcoholic products to minors”. In January 2020, IARD announced several concrete actions to tackle and to accelerate reductions in underage drinking. This undertaking includes the following actions: introducing a clear age-restriction symbol or words on all alcohol — products, including alcohol-free extensions of alcohol brands; continue practice of not marketing alcohol-free extensions of alcohol — brand to minors; pledging to implement rigorous online safeguards across all digital — platforms and reach 95% compliance by 2024; developing global standards for the online sale and delivery of — alcohol, where such sales are legal. RESPONSIBLE MARKETING (see subsection 3.3.4.2) CONSUMER INFORMATION (see subsection 3.3.4.3) EMPLOYEE ENGAGEMENT Employees are the Group’s best ambassadors. Pernod Ricard thus enlists its employees worldwide with the common goal of reducing the harmful use of alcohol and promoting moderate responsible drinking, both internally and externally. Pernod Ricard has developed an internal digital training on alcohol and responsible drinking, translated into 21 languages and launched in April 2020. This training, compulsory for all its employees worldwide, embeds the Group’s new Global Responsible Drinking Charter ensuring that all employees understand their responsibilities and Pernod Ricard’s expectations of them as ambassadors. The goal is to train 100% of Pernod Ricard’s employees by 2021. As of 1 July 2020, 40% of our employees had completed the training. Action plans and next steps strengthen our programs and campaigns locally, and work on new — global programs; amplify Responsible Party’s program and digital campaign around the — world;

work with industry peers to implement IARD’s new commitment to — accelerate reductions in underage drinking by 2024; develop a code to ensure that our brands will be sold responsibly on — e-commerce platforms. Responsible marketing 3.3.4.2 Objectives and policies Pernod Ricard believes that strong self-regulation is effective in meeting the ethical expectations of consumers and stakeholders in a rapidly-changing media landscape while at the same time building brand equity. Going beyond the Advertising and Marketing Communications Code of the International Chamber of Commerce, Pernod Ricard’s Code for Commercial Communications (CCC) ensures that the Group’s commercial communications in particular do not encourage or condone irresponsible consumption or misuse of any kind. Pernod Ricard is also committed to being an industry leader in helping raise the standard for responsible marketing of alcoholic beverages. A special focus is put on digital marketing. In 2014, IARD partnered with social media platforms to establish the Digital Guiding Principles. The Group immediately extended the scope of its CCC to require that all online marketing meet the same high standards as traditional marketing. In 2020, these partnerships were strengthened even further to keep raising standards. By 2023, Pernod Ricard expects to have achieved 95% compliance with these principles. RESPONSIBLE MARKETING PANEL (RMP) Created in 2005, the RMP is responsible for ethical oversight of advertising, in charge of screening all advertising material due to be rolled out. It has six members and a secretary general, all independent of the Marketing Department, and reports monthly to the Executive Committee. Two members of the Executive Committee act as sponsors and are also consulted on any changes to the CCC or the drafting of implementing guidelines. All commercial communications must be submitted to the RMP which issues an assessment within seven days maximum. All decisions are taken collectively by RMP members and are binding for everyone in the Group. In case of doubt about a campaign submitted for approval, the RMP has the right to request an opinion from the local or regional advertising regulatory authorities in the relevant markets. The Panel provides assessments on each campaign submitted: campaign approved with no restrictions; — campaign approved subject to modifications; or — campaign rejected (in this case it must be re-submitted). — In January 2020, the Group updated its CCC, strengthening all guidelines (including a provision mandating models shall be over 25 years old), and launched a brand-new e-learning module. Completion of the e-learning is mandatory for marketing, communications, legal, public affairs and S&R functions. To ensure maximum compliance to the Code, external versions of the CCC and of the e-learning were launched for the benefits of external agencies. Action plans and next steps With the implementation of the Pernod Ricard CCC, the Group will continue to deliver a Convivialité brand experience and responsibility in compliance with industry commitments and advertising authority requirements.

113

Pernod Ricard Universal Registration Document 2019-2020

Made with FlippingBook flipbook maker