PERNOD RICARD - Universal Registration Document 2019-2020

3. SUSTAINABILITY & RESPONSIBILITY The four pillars of the good times from a good place roadmap

Responsible Hosting 3.3.4

Pernod Ricard believes that its products bring people together and have a valuable place in society. However, the Group also acknowledges that alcohol can be misused, and that inappropriate consumption of alcohol can cause serious problems to individuals and communities. The Group believes it has a role to play in preventing and reducing the harmful use of alcohol. Pernod Ricard is committed to promoting responsible alcohol consumption and combating harmful drinking – working with stakeholders to achieve real change and continuously developing and strengthening its responsible marketing

The Alcohol in Society team within the Public Affairs Department coordinates the Group’s “Responsible Hosting” strategy and its efforts to combat inappropriate alcohol consumption worldwide through its network of S&R and Public Affairs leaders. RESPONSIBLE DRINKING PROGRAMMES AND CAMPAIGNS Pernod Ricard believes that targeted preventive action on the ground is an effective way of tackling inappropriate consumption and keeping alcohol consumption an enjoyable experience. The Group contributes to numerous responsible drinking programmes and campaigns worldwide to ensure alcohol consumption is done responsibly. Pernod Ricard has already expanded its flagship program “Responsible Party” to three countries outside the European Union: Australia, Russia and Azerbaijan. It often works with peers and external partners to promote moderate drinking, to prevent underage drinking, drink driving, drinking during pregnancy, and to reduce binge drinking. Unfortunately, due to the Covid-19 pandemic, many of our responsible drinking initiatives had to be put on hold or postponed. In some instances, however, digital campaigns have been launched to promote responsible drinking and healthy lifestyles in time of the pandemic. This was notably the case of the Responsible Party digital campaign “Sharing Good Vibes”, launched in April 2020. Articulated around the concepts of healthy lifestyles, solidarity and convivialité , this campaign aims at encouraging young adults to lead a responsible lifestyle, including responsible alcohol consumption. It unveiled a series of inspiring video interviews available on different channels (Facebook, Instagram, Twitter and Linkedin). Several speakers such as Alexandre Ricard, CEO of Pernod Ricard, Kostis Giannidis, President of ESN, as well as partners from One Young World exchanged their views and perspectives on responsible drinking and healthy life. Other lifestyle influencers and ambassadors, such as the familiar face Alejandro Mazza, also joined to share their thoughts around responsible living. In 3 months, 2.5 million young adults were reached across 30 countries.

practices. Pernod Ricard is not alone in promoting responsible drinking. Partnerships with other industry members, governments and local communities are essential to success in this area. Positive change can only be achieved in unison with others, with one collective voice. Promote responsible drinking 3.3.4.1 Pernod Ricard is committed promoting moderate drinkingand reducing alcohol misuse. The Group fully supports the World Health Organization’s (WHO) goal of reducing harmful drinking by 10% worldwide by 2025. For this, Pernod Ricard has a new Responsible Hosting strategy focusing on tackling alcohol misuse. This goal is fully aligned with its “Créateurs de convivialité” vision as there is no conviviality in excessive or inappropriate drinking. Adult consumers must make responsible choices about whether or not to drink, and how much to drink. It is also aligned with its Premiumisation strategy. The Group wants adult consumers to consume better and high-quality products, not increase their overall alcohol consumption.

Policies

Objectives

2030 S&R Roadmap

By 2030, each Pernod Ricard affiliate worldwide will have at least one responsible drinking — program or campaign in partnership, at scale and evaluated. By 2030, Pernod Ricard will expand the concept of Responsible Party worldwide, reaching — 1 million young adults.

Objectives Fight alcohol misuse: Pernod Ricard will continue its efforts to tackle — inappropriate alcohol consumption, through evidence-based programs and campaigns for which the results will be evaluated. These initiatives will be implemented locally by its affiliates, in partnership with industry peers, civil society and local authorities. Building on the strength of our decentralized business model, each affiliate chooses the area of intervention based on local needs and priorities. Their actions are nevertheless subject to global coordination, minimum standards and common performance metrics.

Responsible party: Pernod Ricard’s flagship program that addresses — binge drinking amongst young adults, and is now reaching 3 non-European countries: Australia, Russia and Azerbaijan. Pernod Ricard’s goal is to pursue the expansion of the concept of Responsible Party worldwide, reaching 1 million young adults by 2030, as well as the digital campaign “Sharing Good Vibes” launched under Responsible Party’s umbrella.

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Pernod Ricard Universal Registration Document 2019-2020