PERNOD-RICARD - URD 2021-22 EN

Our business model

The value we create

Employees

We provide a diverse and inclusive work environ ment and create a culture combining conviviality and performance.

Gender pay gap (1, 2) 0

1.

Consumer insights

Innovation

Producing & sourcing

Identifying new trends and consumer behaviours by getting closer to our brands, markets and regions.

Developing new, high-quality and more sustainable products, services and experiences.

Working with farmers and suppliers to source natural ingredients and other raw materials sustainably.

Consumers & customers

of our brands are in Top 100 worldwide (3) 17

We offer high-quality products, services and experiences to our consumers and customers.

S & S E

E

R I E N C

R V I C

E X P E

E S

O N S U

O - C

T E - T

M E R S

R O U

T S

& C A

D U C

T E G

P R O

O R I

N E W

E S

Shareholders & investors

Sales up by

We create long-term value for our shareholders and investors by delivering profitable and sustainable growth.

ROUTE -TO-CONSUMERS

in FY22 (1, 4) 17 %

EXPERIENCES & SERVICES

NEW PRODUCTS & CATEGORIES

MOMENTS OF CONVIVIALITY SUSTAINABLE & RESPONSIBLE

Beyond models NURTURING

Core business ENABLING

Farmers & suppliers

the core business

beyond models

We support our farmers and suppliers to develop regenerative agriculture practices and sustainable packaging solutions.

€

10,000

PRICING POWER

PRESTIGE ACCELERATION

PORTFOLIO AND A&P EFFECTIVENESS

farmers empowered, trained or supported (1)

P R I C

E R

P O W

I N G

P R E S

O N

R A T I

T I G E

C E L E

A C

Communities & society

P O R T F

S S

V E N E

O L I O

F E C T I

A N D A

& P E F

93 % of markets with a global or local responsible drinking initiative

We support our communities, partner with our peers and work with authorities to tackle challenges together.

Marketing & sales

Manufacturing & logistics

Consumption

Leveraging data and new technology to market and sell our products effectively and responsibly.

Ensuring health, safety and environmental standards at every stage of manufacturing, packaging and distribution.

Creating moments of conviviality for our consumers to experience our products and services in a responsible way.

Planet

reduction of carbon emissions in absolute value (Scopes 1&2) since FY10 15.6 %

We minimise our impact on the environment by preserving our terroirs, reducing carbon emissions and water consumption, and increasing circularity.

(1) At 30 June 2022. (2) 0.9%. According to external providers, a pay gap below 1% is equal to zero and considered best practice. (3) International Spirits, Premium+, Ranked by Volume 2021. (4) Organic growth.

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Pernod Ricard Universal Registration Document 2021-2022