PERNOD-RICARD - URD 2021-22 EN

“We are building a new competitive advantage that puts data and technology at the service of our growth. This enables us to better understand our consumers’ and customers’ preferences and fulfil their needs with precision, and to deliver the right brand or experience to the right person, in the right place at the right time, and at the right price.”

1.

Christian Porta, Managing Director, Global Business Development

ROUTE -TO-CONSUMERS

EXPERIENCES & SERVICES

NEW PRODUCTS & CATEGORIES

MOMENTS OF CONVIVIALITY SUSTAINABLE & RESPONSIBLE

Beyond models NURTURING

Core business ENABLING

beyond models

the core business

PRICING POWER

PRESTIGE ACCELERATION

PORTFOLIO AND A&P EFFECTIVENESS

We are already diversifying our growth avenues with direct-to-consumer developments and successful channels such as Drinks&Co. and The Whisky Exchange, or LeCercle, our VIP invite-only digital club. This direct connection with consumers increases our understanding of the demand, in turn feeding our core business with valuable insights.

of them focused on the same fundamentals: creating responsible and sustainable moments of convivialité. We have built internal data and AI expert teams to sustain our model over the long term, and launched massive upskilling initiatives to empower the entire organisation and ensure our people have the right tools to perform in an evolving business environment. As convivialists, we believe technologies are meant to be at the service of people, to bring them closer together and to help them focus on what really matters: the magic of human connection.

A sustainable, data-driven business model for the future

With The Conviviality Platformwe have implemented virtuous circular dynamics, with one growth area nurturing another, and all

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Pernod Ricard Universal Registration Document 2021-2022

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