PERNOD-RICARD - URD 2021-22 EN

Sustainability & Responsibility The four pillars of the Good Times from a Good Place roadmap

Action plans and next steps FY22 was a year of transition and the Group took stock of all its responsible drinking initiatives. Most of the Group’s markets contribute to at least one responsible drinking initiative, either locally or through a global initiative. Building on this very positive assessment, Pernod Ricard will now accelerate the implementation of its global responsible drinking initiatives by focusing on key markets.

The Group will be rolling out its emblematic binge drinking prevention campaign “Drink More Water” in 40 markets, and will also continue activating this initiative on the field, in bars, in music festivals and with its partners, especially the Erasmus Student Network in Europe. Pernod Ricard’s “Autosobriety” partnership with UNITAR will be expanded in four additional countries in the next financial year, bringing the programme to at least 10 countries by the end of 2023.

Brand campaigns 3.3.4.2 The Group is committed to fight alcohol misuse at every point of the consumer journey. A new commitment has been formally taken to leverage the creativity of its brands to deliver responsibility messages to consumers through dedicated campaigns.

Policies

Objective

Progress in FY21

Progress in FY22

Performance

2030 S&R Roadmap LTIP 2027

The Group’s strategic brands will roll out at least 12 campaigns to promote responsible drinking behaviour amongst their consumers (2027).

N/A

1

On plan

3.

Pernod Ricard believes that marketing can be a force for good, creating social value and helping consumers adopt responsible behaviour regarding alcohol. Brands know how to talk to consumers and their campaigns can be an effective way of changing attitudes and making alcohol abuse socially unacceptable. This new commitment has been embraced by Pernod Ricard’s brands, with a first responsible drinking campaign rolled out by Martell in China.

Leveraging the influence of celebrity Tony Leung, Martell sponsored a branded responsible drinking initiative in China in margin of its Cordon Bleu campaign. This first phase was dedicated to spreading messages against drink driving and was amplified through a media effort leading to more than 500 media clipping and a social buzz with more than 55 million individuals.

Action plans and next steps It is anticipated that at least three responsible drinking campaigns will be rolled out by strategic brands during the next fiscal. Responsible marketing 3.3.4.3 All Pernod Ricard’s brands will communicate externally with a due sense of ethics and social responsibility.

Policies

Objectives

Progress in FY21

Progress in FY22

Performance

2030 S&R Roadmap

No complaint upheld against Pernod Ricard’s marketing campaigns (every year). 95% compliance with IARD Digital Guiding Principles by 2024.

No complaint received.

Achieved

N/A

89% measured by internal monitoring.

95% compliance with Digital Guiding Principles measured through artifical intelligence (AI) and manual checks. 82% of the targeted population reached.

Achieved

100% completion rate on the e-learning (1) for the Code for Commercial Communications.

75.3%.

On plan

To ensure maximum compliance with the Code, it has been translated into eight languages and the e-learning content is mandatory for over (1) 2,000 employees in the following functions: marketing, public affairs, communications, legal and S&R as well as some commercial functions (trade marketing and retail excellence).

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Pernod Ricard Universal Registration Document 2021-2022